The Work Index by Flexa

PuraFrutta

Pura Frutta is an Argentinian company that produces natural fruit juices with a focus on healthy living and sustainable practices.

https://purafrutta.com/
5.0

/10

Transparency ranking

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Description

Pura Frutta is a young company based in Argentina that focuses on producing natural fruit juices without added sugars or preservatives. They are passionate about challenging the consumption of processed food and promoting a healthier lifestyle. Their commitment to sustainability is evident in their use of locally sourced fruit, their focus on reducing waste, and their adoption of a circular economy model.

Pura Frutta offers a variety of juice blends, including classics, organic options, detoxifying mixtures, and juices specifically designed for children. They pride themselves on transparency in their production process and offer information about the sourcing and quality of their ingredients on their website. Their goal is to become a multinational beverage company with a strong focus on environmental consciousness and positive social impact.

Mission

Pura Frutta's mission is to create the best natural juice using only fruits and vegetables, without any additional ingredients. Their focus is on providing a healthy and delicious alternative to processed beverages, promoting a positive impact on people's lives by offering a high-quality product free from artificial additives.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Pura Frutta promotes a culture of transparency and sustainability, focusing on a simple, natural approach to their products. Their emphasis on creating a circular economy, using only natural ingredients, and minimizing waste aligns with a commitment to environmental responsibility. They value teamwork and collaboration, as demonstrated by their co-founders' diverse backgrounds and their shared passion for creating healthy, high-quality juices. The company's overall message is one of authenticity and integrity, encouraging consumers to make informed choices for both their own well-being and the environment.

Entrepreneurial
Progressive
Transparent

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