The Work Index by Flexa

PS&Co

PS&Co is a brand growth group that helps stakeholder-driven organizations build brands and drive ethical and sustainable growth.

https://psandco.ca/
4.9

/10

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Description

PS&Co is a brand growth group that specializes in helping organizations navigate key inflection points and build brands that drive ethical and sustainable growth. The company comprises three distinct divisions: PS&Co Brand Studio, PS&Co Data Lab, and Elevator Media. PS&Co Brand Studio focuses on brand strategy, positioning, architecture, naming, identity, messaging, and brand experience. The Data Lab transforms data into actionable insights, providing data-driven strategies and tools to make informed decisions. Elevator Media provides best-in-class strategic media planning, negotiation, execution, reporting, and optimization across all projects.

PS&Co is committed to using business as a force for good and is a proud certified B Corp. The company works collaboratively with stakeholder-driven organizations to create positive impact. They are located in Vancouver and Toronto and work with clients across various industries, including financial & insurance, education, associations & governing bodies, food & beverage, government & crown corporations, industrial & construction, transportation & destinations, and retail & consumer products & services.

Mission

PS&Co is a brand growth group committed to using business as a force for good. They collaborate with stakeholder-driven organizations, guiding them through key inflection points by creating brand operating systems that ensure all internal and external experiences and communications are distinct, cohesive, and impactful. PS&Co's work ensures brands get noticed, recognized, and recalled, ultimately building long-term brand value and driving ethical and sustainable growth.

Data-driven
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability
Tech for good

Culture

PS&Co promotes a collaborative and purpose-driven culture, focused on creating positive impact. They value creativity, strategic thinking, and data-driven insights. The company prioritizes ethical and sustainable growth, demonstrated through its B Corp certification. As an organization, they are committed to diversity and inclusion, acknowledging the impact of colonialism and actively learning from the perspectives of Indigenous Peoples.

Collaborative
People-first
Progressive

DE&I

PS&Co prioritizes diversity, equity, and inclusion by actively seeking out and working with good organizations that share their values. They are a B Corp certified organization, which means they are committed to using business as a force for good, and they acknowledge and celebrate the diverse perspectives of their employees and the communities they serve. Their commitment to DEI is evident in their work with Indigenous Peoples, their acknowledgement of colonialism, and their commitment to continuously learn from these and other diverse perspectives.

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