Proxima

Proxima is a predictive data intelligence platform designed to help eCommerce brands scale their marketing efforts more efficiently and profitably. Through their proprietary network of 70M+ anonymized U.S. eCom shoppers, Proxima provides a robust view of aggregated engagement and transactional data. Their AI-powered solutions leverage this data to create custom audiences for social media platforms like Meta, TikTok, and Google, resulting in increased ad spend efficiency and a significant reduction in customer acquisition costs.

Proxima's offerings include AI Audiences, Intelligence, and a Beta version of an AI Assistant. Their AI Audiences product helps brands target higher-intent shoppers and maximize results through custom audiences generated by powerful algorithms. The Intelligence platform provides enterprise-grade data intelligence with tactical benchmarks, allowing businesses to make data-driven decisions and unlock customer lifetime value. Proxima's commitment to data security and privacy is evident through their end-to-end encryption and rigorous security protocols.

Proxima offers a flexible work environment for its employees, boasting a distributed team and highlighting its fast-growing nature. This implies a degree of remote work opportunities and potential for flexible scheduling, though specific details regarding work-from-home policies or remote work options are not explicitly stated.

Proxima offers a comprehensive benefits package that includes unlimited users for their software, seamless integrations with popular platforms, and custom plans for those seeking fixed fees or long-term commitments. They also have a Partner Program for agency partners with fixed fee licenses and uncapped spend on Meta, TikTok, and Google.

Proxima's mission is to empower modern brands with AI-powered data intelligence solutions that help them navigate the ever-changing digital landscape and maximize their marketing performance. By leveraging a vast dataset of consumer shopping behaviors and machine learning algorithms, Proxima provides brands with the tools to generate high-intent audiences for advertising campaigns, optimize their efficiency, reduce acquisition costs, and unlock long-term customer value.

Proxima promotes a culture of collaboration, customer-centricity, transparency, and continuous growth. They value teamwork, striving to achieve together and sharing ideas and resources. They prioritize customer needs in every decision and feature, emphasizing open communication and honest feedback. They encourage a growth mindset, embracing challenges, questioning assumptions, and learning from setbacks. This dynamic culture is evident in their diverse team of data scientists, operators, marketers, and engineers, who are passionate about innovation and making a positive impact.

Proxima prioritizes diversity, equity, and inclusion by fostering a workplace that embraces a range of backgrounds and perspectives. Their values of "Achieve Together," "Customers First," "Transparency," "Grit," "Growth Mindset," and "Make an Impact" guide their efforts to create an inclusive environment where all employees feel valued and empowered to contribute their unique talents. They are actively working to build a diverse team, promote equal opportunities, and ensure a sense of belonging for all.