ProRata.ai

ProRata.ai is a Pasadena, California-based technology company focused on ensuring fair attribution and compensation for content creators in the age of generative AI. Founded by Bill Gross, the inventor of the pay-per-click monetization model for internet search, ProRata has developed technology that analyzes generative AI responses and accurately attributes contributing content, allowing creators to receive credit and compensation for their work. ProRata's mission is to protect creators and prevent the spread of unreliable information by promoting transparency and accountability in AI content creation.

ProRata has attracted significant investment from prominent venture capital firms like Idealab Studio, Revolution Ventures, Prime Movers Lab, and Mayfield Fund. The company boasts a team of experienced technology leaders, including former executives from Microsoft, Meta, News UK, and Hulu. ProRata is actively seeking partnerships with publishers and creators, offering a new AI search engine that provides a 50/50 revenue share for content used in AI-generated responses. Their vision is to create a fairer and more sustainable ecosystem for content creation in the AI era.

ProRata.ai is a technology company dedicated to ensuring fair compensation and attribution for content creators in the age of generative AI. They believe that AI systems should properly credit and pay the creators whose work they use to generate results, preventing the exploitation of copyrighted content and fostering a more ethical and sustainable environment for creators.

ProRata.ai fosters a collaborative and innovative culture, driven by a strong mission to ensure fair compensation and attribution for content creators in the age of generative AI. The company values transparency, ethical practices, and a commitment to building a sustainable future for content creation. This is reflected in their focus on partnerships with leading publishers and creators, their commitment to developing cutting-edge attribution technology, and their dedication to creating a fair and equitable environment for all stakeholders in the AI content ecosystem.