The Work Index by Flexa

Proov

Proov is a company that provides at-home fertility and hormone marker tests to help women understand their cycles and manage their reproductive health.

https://proovtest.com/
5.1

/10

Transparency ranking

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Description

Proov is a company dedicated to empowering women throughout their hormonal journeys, offering a range of at-home fertility and hormone tests. Founded by Dr. Amy Beckley, a PhD scientist who faced fertility challenges herself, Proov focuses on providing accurate, reliable testing and support to help women understand their cycles and hormone levels, particularly for those trying to conceive or navigating perimenopause.

The company prides itself on its innovative products, including the first FDA-cleared at-home progesterone marker test, Proov Confirm. Proov also offers comprehensive fertility test kits, such as the Complete Fertility Testing System, and supplements to support hormone balance. Proov's commitment to customer support is evident through its readily available customer care team and informative online resources like FAQs and a blog.

Mission

Proov is a company dedicated to empowering women through innovative fertility and hormone testing. Founded by Dr. Amy Beckley, a PhD scientist who faced her own struggles with fertility and hormone imbalances, Proov provides accessible at-home tests and supplements to help women understand their cycles, identify potential issues, and navigate their reproductive journeys with confidence, whether trying to conceive, experiencing perimenopause, or simply wanting greater body awareness.

Disruptor
Healthcare
Improving quality of life/health
Science and research driven
Women’s health focused

Culture

Proov promotes a culture that is centered around empowering women to take control of their reproductive health. The company emphasizes scientific evidence, but also acknowledges the emotional aspect of fertility and perimenopause journeys. They foster a sense of community and support through their online presence and customer service. They prioritize accessibility and transparency, offering a wide range of products at competitive prices and providing clear information about their tests and supplements. Overall, Proov fosters an atmosphere of knowledge, inclusivity, and support, empowering women to make informed choices about their bodies and their health.

People-first
Progressive
Supportive

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