Project Reef

Project Reef is a modern, mineral-only sunscreen brand with a strong focus on sustainability and environmental responsibility. Based in Maui, Hawaii, they embody the island's spirit of caring for the land and ocean. Their products are formulated with non-nano zinc oxide, which is gentle on the skin and safe for reefs, and they are committed to recovering 1 lb of ocean-bound plastic for every purchase.

Beyond their products, Project Reef actively supports various organizations dedicated to ocean conservation, like the Coral Reef Alliance, Surfrider Foundation, and SeaTrees. They organize community beach cleanups and partner with retailers and local nonprofits to foster a sense of community and action. Project Reef's mission is to create suncare that feels good, does good, and leaves good behind, aligning skin health with planetary health.

Project Reef is a modern, mineral-only SPF brand dedicated to aligning skin and planetary health. Their mission is to create suncare that feels good, does good, and leaves good behind. This translates into sustainably sourced, reef-safe products with a focus on environmental responsibility. With each purchase, Project Reef recovers 1lb of ocean-bound plastic and supports local communities through give-back initiatives, including beach cleanups and partnerships with organizations that promote reef and watershed restoration.

Project Reef promotes a culture deeply rooted in sustainability, wellness, and community. The company embraces the spirit of Maui, prioritizing care for both people and the planet. They value transparency, ethical sourcing, and continuous innovation, fostering a collaborative environment where employees are encouraged to be passionate advocates for the company's mission. The company emphasizes the 'do-good' effect of their work, creating a positive impact on local communities through plastic cleanups and partnerships with environmental organizations.

Project Reef demonstrates a strong commitment to diversity, equity, and inclusion through its values and actions. The company emphasizes the importance of inclusivity in its marketing materials, showcasing a diverse range of individuals enjoying their products. Their focus on environmental sustainability and community engagement aligns with a commitment to social responsibility, suggesting a company culture that values inclusivity and representation. Project Reef's commitment to sourcing ethically and sustainably aligns with a broader commitment to equity and fair treatment for all stakeholders, including employees, customers, and the environment.