Procafecol

Juan Valdez is a Colombian coffee company, famous for its iconic logo of a rugged coffee farmer. They are a subsidiary of Promotora de Café Colombia S.A. and known for their commitment to fair trade practices and sourcing high-quality Colombian coffee. Their brand operates both domestically and internationally through franchises, distributors, and their own retail stores. Juan Valdez focuses on offering a unique and authentic Colombian coffee experience, from its signature drinks to its various blends and coffee-related merchandise.

The company is deeply invested in sustainability and social responsibility, supporting Colombian coffee farmers and promoting ethical practices within their supply chain. Juan Valdez also operates a loyalty program called Amigos de Juan Valdez, offering exclusive deals and rewards to its members. Through their efforts, they strive to uphold the reputation of Colombian coffee and contribute to the well-being of coffee farmers and communities.

Procafecol, the company behind Juan Valdez, offers its employees a comprehensive benefits package, which includes a competitive salary and benefits that contribute to their well-being. Employees are provided with health insurance, a pension plan, and life insurance to ensure their financial stability. The company also values their employees' work-life balance and offers various employee assistance programs, including counseling and support services, to assist them in their personal and professional lives.

Procafecol, the company behind Juan Valdez, is committed to promoting Colombian coffee culture and sustainability. They strive to provide high-quality coffee experiences while fostering a fair and equitable supply chain that benefits both coffee producers and consumers. Their mission extends beyond providing delicious coffee; they aim to connect people to the origins of their coffee, showcasing the dedication and expertise of Colombian coffee farmers.

Procafecol, the company behind Juan Valdez, promotes a culture deeply rooted in Colombian coffee traditions and a strong sense of community. They emphasize the importance of ethical sourcing, sustainability, and supporting coffee farmers. Their website highlights the contributions to Colombian coffee communities through programs like the Plan Amigo Inversionista, demonstrating a commitment to social responsibility and empowering their stakeholders.

Procafecol, the company behind Juan Valdez, emphasizes creating an inclusive environment for all stakeholders, including employees, customers, and suppliers. They aim to promote diversity by actively seeking out and hiring individuals from diverse backgrounds, particularly within their coffee-growing communities. They prioritize equity through fair compensation and opportunities for career advancement for all employees, regardless of background. They also ensure accessibility and welcoming experiences for all customers, regardless of cultural or personal differences, through their various programs and initiatives.