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Planet Fitness
Planet Fitness is a health and fitness club chain with a focus on creating a welcoming and affordable workout environment for all.
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Description
Planet Fitness is a fitness club franchise known for its affordable memberships and Judgement Free Zone® atmosphere. Founded in 1992, the company has grown to become one of the largest and fastest-growing fitness center franchisors in the United States. Planet Fitness distinguishes itself by offering a welcoming and comfortable environment for all fitness levels, with a focus on providing high-quality equipment and facilities at a low cost.
The company's mission is to enhance people's lives by providing an affordable, high-quality fitness experience. They offer a variety of membership options to suit different needs and budgets. Planet Fitness also has a strong focus on community outreach and social responsibility, supporting initiatives that promote health and wellness in local communities.
Mission
Planet Fitness is committed to enhancing people’s lives by providing an affordable, high-quality fitness experience in a welcoming, non-intimidating environment. This mission is reflected in their "Judgement Free Zone®" philosophy, which aims to create a space where everyone feels comfortable and accepted, regardless of their fitness level. They believe that fitness should be accessible to all, and their low-cost memberships and diverse range of equipment cater to a wide audience.
Culture
Planet Fitness promotes a "Judgement Free Zone®" culture, emphasizing inclusivity, affordability, and a non-intimidating environment for everyone, regardless of fitness level. This is reflected in their branding, membership options, equipment selection, and policies, which all prioritize creating a welcoming and comfortable atmosphere for members. They offer free fitness training with certified trainers, and they have a strict "Lunk Alarm®" policy to deter any behavior that might make members feel uncomfortable or judged.
DE&I
Planet Fitness champions a diverse and inclusive environment, believing that everyone deserves to feel accepted and respected. They have established a comprehensive Human Rights Policy that prohibits discrimination and harassment based on gender identity or expression. This commitment extends to both employees and members, ensuring fair treatment and access to facilities that align with their self-reported gender identity. Their "Judgement Free Zone®" philosophy reflects a dedication to creating a welcoming space for people from all backgrounds, fostering a sense of belonging and encouraging participation in fitness regardless of skill level.
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