The Work Index by Flexa

Petaluma

Petaluma is a dog food company that offers a plant-based, sustainable, and nutritious alternative to traditional kibble.

https://www.feedpetaluma.com/
5.2

/10

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Description

Petaluma is a sustainable dog food company that offers plant-based, oven-baked kibble for dogs of all ages. They are committed to providing a nutritious and healthy alternative to traditional meat-based dog food while also minimizing their environmental impact. Petaluma sources ingredients from certified organic farms, avoids monoculture crops like corn and soy, and uses a solar-powered facility for baking their food. Their products are designed by a veterinarian and are backed by scientific research and expert consensus.

The company was founded by Garrett Wymore and Caroline Buck, who were inspired to create a more sustainable and compassionate food option for their own dogs. They believe that pet food plays a significant role in our broken agricultural system and that plant-based ingredients can nourish dogs with a radically smaller footprint. Petaluma is a Certified B Corp and is proud to promote environmental and social sustainability in all aspects of their business.

Mission

Petaluma is a pet nutrition company on a mission to create a more sustainable and humane agricultural system by using ingredients that offer optimal nutrition, reduced ecological harm, and humane treatment of farmworkers and animals. They believe that feeding pets with more sustainable ingredients will dramatically reduce our impact on the planet and leave more resources for future generations.

Animal focused
Data-driven
Disruptor
Environmental impact driven
Improving quality of life/health
Science and research driven
Social impact led
Sustainability

Culture

Petaluma cultivates a culture centered around a deep love for animals and a commitment to environmental and social responsibility. Their mission is to create a more sustainable and humane agricultural system, driven by their belief that caring for the planet is just as important as caring for pets. They prioritize transparency and ethical practices, refusing to test on animals and sourcing ingredients from organic farms. This passion for compassion and sustainability is evident in their team, composed of passionate animal lovers and experts in nutrition and agriculture, all united by a shared vision for a better future for animals and the planet.

Progressive

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