Persado

Persado is a leading provider of generative AI solutions for marketing. Their flagship platform, Motivation AI, leverages a massive dataset of over 330 billion enterprise consumer interactions to generate and analyze the most effective language for various marketing channels, including web, email, social media, and SMS. They work with a diverse range of clients, including 8 of the top 10 banks in the US and iconic Fortune 500 brands, helping them deepen customer engagement and drive revenue growth.

Beyond their technology, Persado emphasizes responsible AI practices, prioritizing data privacy, ethical AI, and compliance with industry standards like ISO 27001 and SOC 2 Type 2. They are also committed to transparency, offering users full visibility into their processes and providing clear information about their data rights. These values are reflected in their dedication to developing a user-friendly platform and providing resources like their Persado Academy, which offers various courses and learning materials to help users master the capabilities of their AI solutions.

Persado's mission is to unlock the power of language for businesses through their Motivation AI platform. This platform leverages advanced generative AI to analyze vast data sets of consumer responses and generate personalized marketing messages that are proven to motivate individuals to engage and act. Their goal is to help organizations connect with customers in a more authentic and impactful way, driving results across marketing channels and increasing customer loyalty and lifetime value.

Persado promotes a culture of innovation, data-driven decision-making, and collaboration. They value diversity, equity, and belonging, fostering a welcoming environment for their global team of engineers, artists, and word nerds. The company embraces a culture of learning and continuous improvement, offering resources like the Persado Academy to help employees develop their skills. Persado's commitment to these values is evident in their team-oriented approach, emphasis on growth, and celebration of diverse perspectives.

Persado emphasizes diversity, equity, and inclusion, celebrating the unique backgrounds and perspectives of their globally distributed team. They foster a culture where Persadoans can share their stories and feel a sense of belonging, with employee-led Employee Resource Groups providing community and education.