PaperG

Thunder Experience Cloud is a leading provider of people-based advertising solutions, offering a comprehensive suite of products that enable brands to create, personalize, and track ad experiences across channels. Their mission is to solve bad ad experiences and one day have an internet free of bad ads, achieved through their four pillars: Identity, Creative, Personalization, and Measurement. With a focus on transparency and data ownership, Thunder empowers brands to manage their customer journey and deliver the right message to the right person at the right time.

Thunder's flagship product is the Thunder Experience Cloud, an open, people-based ad server that provides brands with complete control over their ad campaigns, from creative build to reporting. They also offer a suite of other products, including a Creative Management Platform (CMP), Dynamic Creative Optimization (DCO), and Experience Measurement. Thunder's solutions are trusted by top brands across the globe, helping them to achieve better results and a better customer experience.

Thunder Experience Cloud's mission is to solve the problem of bad ad experiences and create a better internet by empowering brands to deliver relevant and personalized ad experiences across screens. They achieve this through their four pillars of People-Based advertising: Identity, Creative, Personalization, and Measurement. Their platform offers a suite of products designed to help brands produce, personalize, and track their ads across channels, ensuring consistency, relevancy, and frequency for optimal customer engagement.

PaperG, now known as Thunder, promotes a culture that prioritizes innovation, collaboration, and employee well-being. This is evident in their emphasis on creating a positive and supportive environment for their employees, as demonstrated by perks like free food and unlimited vacation. The company also actively encourages employees to contribute ideas and push the boundaries of what's possible in the adtech industry, as reflected in their blog posts and press releases highlighting their commitment to innovation and industry leadership.