The Work Index by Flexa

Optimove

Optimove is a customer-led marketing platform that helps brands drive loyalty and engagement through personalized experiences.

https://www.optimove.com/
5.6

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Description

Optimove is a leading customer-led marketing platform designed to help brands build lasting customer loyalty. The company's mission is to unleash brands' full potential by enabling them to understand their customers deeply and orchestrate personalized customer journeys across multiple channels. Optimove's platform utilizes real-time data, AI-driven decisioning, and comprehensive marketing analytics to deliver the right message through the right channel at the right time, ultimately driving customer engagement, retention, and lifetime value.

Optimove boasts a robust feature set including a real-time Customer Data Platform (CDP), multichannel marketing hub, AI optimization engine, and native marketing channels such as email, mobile push notifications, in-app messaging, and more. The company also provides a range of support services, including bespoke predictive modeling, customer success management, and strategic services. Optimove's customer base includes over 500 leading brands across various industries, including iGaming, retail, and mobile apps.

Flexibility

Optimove values a healthy work-life balance and offers flexible work hours, allowing employees to manage their schedules. The company also provides an annual summer camp for younger children and welcomes well-behaved kids and pets to the office when necessary.

Benefits

Optimove offers a comprehensive benefits package designed to support employee well-being and career development. Employees enjoy ownership stake in the company, opportunities for internal mobility, a commitment to diversity and inclusion, and health and wellness programs including weekly fitness sessions and free checkups. Optimove fosters a fun and supportive work environment with annual retreats, happy hours, and free food, while also offering flexible work hours and family-friendly policies.

Mission

Optimove's mission is to empower brands to prioritize their customers and cultivate lasting loyalty. They achieve this by providing a customer-led marketing platform that enables brands to understand customer behavior, personalize marketing campaigns, and optimize customer journeys across various channels, ultimately increasing customer engagement, retention, and lifetime value.

Automation
Data-driven
Disruptor
Soonicorn

Culture

Optimove promotes a collaborative and supportive work culture that emphasizes growth and development. Employees enjoy a strong sense of community through social events, flexible work hours, and a pet-friendly environment. The company encourages internal mobility and promotes diversity and inclusion through mentorship programs and training. This focus on employee well-being and advancement cultivates a positive and engaging work environment.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive

DE&I

Optimove is committed to promoting diversity and inclusion through an executive-sponsored program that encompasses mentorship opportunities, partnerships with non-profit organizations, and internal training to foster more inclusive practices. This program reflects their belief in creating a workplace where everyone feels valued, respected, and empowered to contribute their unique talents and perspectives.

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