The Work Index by Flexa

OluKai

OluKai is a Hawaiian-inspired footwear brand known for its premium comfort, style, and craftsmanship.

https://olukai.com/
4.7

/10

Transparency ranking

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Description

OluKai is a footwear company that specializes in Hawaiian-inspired premium footwear. They are committed to producing high-quality, comfortable footwear that combines the strength and durability of a waterman's ocean lifestyle with island-inspired style and craftsmanship. Their products include a variety of sandals, shoes, slippers, and boots, all designed to be comfortable and durable enough for everyday wear. OluKai is committed to sustainability, using natural latex in their gum rubbers, recycled materials in their outsoles and packaging, and sourcing their leathers from environmentally conscious tanneries.

Beyond their commitment to quality and sustainability, OluKai is passionate about giving back to the Hawaiian community. They support the Ama OluKai Foundation, a non-profit organization dedicated to preserving and protecting the Hawaiian environment and culture. Through their 'Ohana Program, they offer exclusive styles and early access to new product launches for their loyal customers. With their focus on quality, comfort, sustainability, and community, OluKai has established itself as a leading brand in the footwear industry.

Benefits

OluKai offers employees a comprehensive benefits package that includes health insurance, paid time off, and a 401(k) plan with company match. They also offer a generous employee discount on OluKai products and opportunities for professional development.

Mission

OluKai, a Hawaiian-inspired footwear brand, is committed to creating premium, comfortable footwear that embodies the spirit of the islands. They strive to blend the durability and strength of a waterman's lifestyle with a commitment to craftsmanship, style, and sound values. Their products are designed to enhance comfort and performance, while also celebrating and preserving Polynesian culture through their use of Hawaiian language and storytelling.

Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

OluKai promotes a culture deeply rooted in Hawaiian values and the ocean lifestyle. The company's products are named with Polynesian words, signifying a commitment to preserving the culture for future generations. They emphasize comfort, quality craftsmanship, and a connection to nature. OluKai's brand identity is built around a sense of community, reflected in their "Ohana" program, which offers exclusive styles and invites customers to join their "family." Overall, OluKai seeks to inspire people to embrace a relaxed, adventurous spirit that celebrates the beauty and simplicity of life.

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