The Work Index by Flexa

Obsess

Obsess is a leading experiential e-commerce platform that empowers brands and retailers to create immersive and interactive 3D virtual experiences.

https://obsessar.com/
5.1

/10

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Description

Obsess is a leading experiential e-commerce platform that enables brands and retailers to create immersive and highly interactive 3D virtual experiences. They use their proprietary virtual shopping platform and VR/AR technology to set up 3D, 360 digital storefronts on a brand’s website, Roblox, or Apple Vision Pro. Obsess has partnered with numerous leading brands across various industries including fashion, beauty, CPG, home, and more to create over 350 AI-powered virtual stores and experiences. Their goal is to reinvent the e-commerce experience by transforming the traditional thumbnail grid interface into a visual, interactive, social, and engaging experience for consumers.

Obsess is committed to understanding the unique shopping preferences and digital behaviors of younger consumers. Their virtual store platform integrates gamification and other engaging features to capture a gaming-fluent audience, particularly Gen Z and younger millennials. This includes features like branded quizzes, product customizers, and shop with friends, all designed to create memorable and personalized shopping experiences. Obsess is constantly pushing the boundaries of virtual commerce technology, leveraging AI to enhance customer engagement, drive brand equity and loyalty, and tap into first-party data.

Mission

Obsess is a leading experiential e-commerce platform dedicated to reinventing the online shopping experience. They aim to transform the traditional, static e-commerce landscape into a visually immersive, interactive, and socially engaging environment. Obsess's patented 3D technology empowers brands and retailers to tell their stories and showcase their products in a modern, innovative way, creating compelling experiences that resonate with today's digitally-native consumers.

Data-driven
Disruptor

Culture

Obsess fosters a culture that is both innovative and inclusive. The company emphasizes a commitment to diversity and building community, evident in their partnerships with brands like amika and their focus on creating experiences that cater to a variety of audiences. They value creativity, evidenced by their use of virtual reality and augmented reality technology, and encourage their team to push boundaries and explore new frontiers in the retail technology landscape.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Progressive

DE&I

Obsess champions diversity, equity, and inclusion in its workplace and product offerings. The company emphasizes the importance of diverse teams and perspectives, reflecting its commitment to building an inclusive and equitable environment. This commitment is evident in the company's robust hiring practices, diverse leadership team, and dedication to creating immersive experiences that celebrate and represent a wide range of individuals and identities.

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