North, Inc.

North is an independent advertising agency based in Portland, Oregon. Founded in 2006 by Rebecca Armstrong and Mark Ray, North is a B-Corp and majority female-owned. Their mission is to create value for brands through imagination, intuition, and hard work, while forging respect, nurturing community, and inspiring collaboration. North has built a deep in-house expertise across a variety of marketing disciplines, including brand and product strategy, owned and paid channel strategy, creative development, production, and social engagement.

North embraces a unique strategic approach called Brand Realization™ where they identify what's real and meaningful about a brand's DNA, then express those truths in ways that are beautiful, empathetic, and deeply relevant to the audience. This focus on "real is beautiful" extends to their belief in building strong client relationships and productizing their services, allowing for greater flexibility and efficiency. North has a proven track record of success with brands such as Hydro Flask, Columbia Sportswear, and the Oregon Humane Society.

North offers flexible working arrangements for its employees, including a leaner core team with expanded use of external freelancers. This allows for agility and responsiveness to project needs without the overhead of a large full-time staff. This approach ensures the right talent is available for each project and enables efficient resource management.

North, Inc. is an independent advertising agency founded in 2006 with a mission to create value for brands by forging respect, nurturing community, inspiring collaboration, and leveraging imagination, intuition, and hard work. Their core values are rooted in the belief that "Real is Beautiful," which they operationalize through their Brand Realization™ process. This approach focuses on uncovering and expressing the authentic essence of a brand, building trust and loyalty among consumers seeking genuine connections. North's strategic process emphasizes data-driven insights combined with a deeply intuitive approach, often leveraging their in-house musical expertise to create a "vibrational branding" experience.

North, Inc. fosters a collaborative and purpose-driven culture that values authenticity and realness. They prioritize a "real is beautiful" approach, promoting transparency and genuine connection with both clients and employees. The company embraces a leaner, more agile structure, emphasizing individual talent and fostering a sense of community and shared values. This environment encourages creativity, innovation, and a strong work ethic, with a focus on building mutually beneficial partnerships that contribute to a positive impact.

North, Inc. is a majority female-owned, B-Corp certified advertising agency that prioritizes diversity, equity, and inclusion. Their approach emphasizes a "Real is Beautiful" ethos, reflected in their diverse leadership team, collaborative partnerships with minority-owned businesses, and commitment to hiring real people with diverse experiences. They believe in showcasing authentic voices and perspectives through their work, creating an inclusive environment that celebrates individuality and fosters respect for all.