New Kind

New Kind is a design and strategy firm that specializes in creating meaningful change through design. Based in the Research Triangle Park, North Carolina, New Kind focuses on helping organizations develop innovative solutions that address pressing societal challenges. Their approach combines deep user research with a collaborative design process, ensuring that their work is both user-centered and strategically aligned with their clients' goals.

New Kind is committed to working with organizations that share their passion for building a more equitable and sustainable future. They have a strong track record of working with organizations in various sectors, including education, healthcare, government, and non-profits. Their work often focuses on issues like economic development, access to education, and community engagement. New Kind's dedication to creating a positive impact through design is evident in their commitment to working with diverse communities and promoting inclusive practices in their work.

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New Kind is a brand strategy and marketing agency specializing in B2B tech, SaaS, and open source companies. Their mission is to guide these companies in positioning themselves, communicating their value, and accelerating their growth. They believe in applying the principles of open source, such as collaboration and shared purpose, to create better work and more human technology brands.

New Kind promotes a culture that values collaboration, storytelling, and making a tangible difference in the world. This is evident in their emphasis on research-driven projects that address real-world issues and their dedication to creating clear, compelling narratives that inspire action. This approach fosters a dynamic environment where individual talents are celebrated and utilized to create impactful work that contributes to positive change.

New Kind embraces diversity, equity, and inclusion as core values, recognizing the power of a multifaceted and inclusive team. We actively seek out and cultivate relationships with individuals from a wide range of backgrounds and experiences, believing that this diversity strengthens our creativity, problem-solving abilities, and overall impact. We are committed to creating a welcoming and equitable environment where all voices are heard, valued, and respected, ensuring that every team member has the opportunity to thrive and contribute their unique perspectives.