The Work Index by Flexa

NaturAll

NaturAll Club is a hair care company that creates and elevates clean hair care and beauty standards by providing freshly-made, plant-based products for all hair types.

https://naturallclub.com/
5.3

/10

Transparency ranking

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Description

NaturAll Club is a hair care company that specializes in fresh, plant-based, and cruelty-free products. Founded by Muhga Eltigani, NaturAll was born out of her personal journey to find healthy hair solutions using natural ingredients. They are committed to using only the freshest ingredients, including real avocado pulp, and their deep conditioners are so natural they need to be refrigerated.

NaturAll is dedicated to building a community of black women who share hair tips, encouragement, and stories. They offer a variety of products, including shampoos, conditioners, deep conditioners, styling products, and oil blends. They also provide hair care recipes and tutorials to help customers achieve their best hair day.

Benefits

NaturAll does not explicitly state any employee benefits on their website.

Mission

NaturAll is a haircare company that believes in using fresh, natural ingredients to create products that are better for you and your hair. They are committed to providing clean, plant-based, cruelty-free formulations that are ethically sourced. Founded by Muhga Eltigani, NaturAll aims to empower black women to embrace their natural hair through self-love and community.

Animal focused
Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

NaturAll promotes a culture of self-love, empowerment, and community. The company emphasizes natural, healthy hair care practices while fostering a welcoming online community of Black women who share hair tips, encouragement, and personal stories. This emphasis on positive self-image and shared experiences creates a supportive and inspiring environment for both employees and customers.

People-first
Progressive
Supportive

DE&I

NaturAll embraces diversity, equity, and inclusion by creating a community of Black women centered around natural hair care. They are committed to using fresh, plant-based ingredients, ethically sourced from small farmers in Jamaica and Ghana, supporting Black farmers and small businesses. Their founder, Muhga Eltigani, champions self-love and self-acceptance, which manifests in their product formulations and the community they foster.

Gender diverse

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