Naïf Good Care
Naïf is a Dutch company that produces natural and sustainable personal care products for babies, children, and adults.
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Naïf Good Care is a Dutch personal care company specializing in natural and sustainable products for babies, kids, and adults. They pride themselves on using only essential ingredients of natural origin, avoiding harsh chemicals, microplastics, and SLES. Their products are designed to be gentle on sensitive skin, and they actively strive to minimize their environmental impact through sustainable packaging, shipping methods, and responsible sourcing. Naïf is a B Corp certified company, demonstrating their commitment to social and environmental responsibility.
Naïf has gained recognition for its innovative approach to personal care, particularly its plastic-free baby wipes, which have been a game-changer in the industry. They are committed to transparency and educate consumers about the impact of various ingredients on both health and the planet. Naïf actively collaborates with other brands and organizations to promote a more sustainable and ethical personal care industry, inspiring others to prioritize good care for both people and the planet.
Mission
Naïf is a Dutch company dedicated to creating a better world of personal care. They believe that everyone deserves access to good skincare without harmful ingredients or misleading claims. Their products are made with natural ingredients, are free from microplastics, SLES, and mineral oils, and are packaged sustainably. Naïf is also a B Corp, demonstrating their commitment to social and environmental responsibility. Their mission is to change the world of personal care by making good care accessible to all families while minimizing their impact on the planet.
Culture
Naïf promotes a culture built on transparency, sustainability, and a commitment to social good. They strive to be a company that makes responsible choices, from their ingredients and packaging to their partnerships and philanthropy. They emphasize the importance of being a force for good in the world and encourage employees to embrace this mindset, fostering a collaborative and purpose-driven environment.
DE&I
Naïf does not explicitly state a company approach to diversity, equity, and inclusion on their website.
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