The Work Index by Flexa

MyPura.com Ltd

Pura is a leading babycare brand committed to providing gentle, eco-friendly wipes and nappies that are kind to both babies and the planet.

https://www.mypura.com/
5.4

/10

Transparency ranking

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Description

Pura is a company dedicated to providing sustainable babycare products that are gentle on both babies and the planet. They offer a range of eco-friendly wipes and nappies that are free from harsh chemicals and made with renewable materials. Pura is committed to using 100% green electricity and no production waste to landfill. They also have a partnership with NappyCycle to help keep nappies out of landfill.

Pura believes in striking a balance between effective babycare and environmental responsibility. Their products are dermatologically tested, hypoallergenic, and made without fragrance, lotion, parabens, natural rubber latex, and phthalates. Pura's dedication to sustainability is reflected in their use of plant-based materials in their nappies, FSC® certified wood pulp from sustainably managed forests, and paper packaging that is easier to recycle. Pura's focus on providing environmentally conscious and effective babycare products has made them a trusted brand amongst environmentally conscious parents.

Flexibility

Pura offers a range of flexible working options to support its employees' individual needs and lifestyles. This includes remote working arrangements, flexible hours, and the option to work part-time, allowing employees to manage their personal commitments while contributing to the success of the company. Pura understands the importance of work-life balance and is committed to creating a supportive environment where employees can thrive both professionally and personally.

Benefits

Pura offers a comprehensive benefits package to all employees, including health insurance, dental and vision care, life insurance, short and long-term disability, paid time off, and paid holidays. We also offer a 401(k) plan with a company match, and a flexible spending account for health and dependent care expenses. We are committed to providing our employees with the best possible benefits to support their overall well-being.

Mission

MyPura.com Ltd is a British company dedicated to creating safe, sustainable, and affordable baby care products. They believe that eco-friendly products shouldn't be a luxury and are committed to protecting both babies' delicate skin and the planet. They aim to challenge large companies by offering premium-quality, natural, and sustainable products that are accessible to all parents. MyPura.com Ltd prioritizes transparency in their ingredients and production processes, showcasing their commitment to a better future for both babies and the planet.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability
Tech for good

Culture

MyPura.com Ltd cultivates a family-oriented culture that champions sustainability and ethical practices. The company's mission to make eco-friendly baby products accessible to all drives a sense of purpose and social responsibility among employees. The company values transparency and open communication, evident in their detailed information about their products and production methods. This open approach fosters a sense of community and encourages collaboration, while the company's commitment to carbon neutrality and being a certified B-Corporation demonstrates their dedication to creating a positive impact on the planet.

Entrepreneurial
People-first
Progressive
Supportive
Transparent

DE&I

MyPura.com Ltd is a family-founded and operated company that prioritizes creating a diverse and inclusive work environment. Their commitment to equity is evident in their support of The Hygiene Bank, a charity that provides essential hygiene products to families in need. MyPura actively promotes equal opportunities and strives to ensure that all employees feel valued and respected regardless of their background or identity. This dedication to DEI is not just a matter of policy, but an integral part of their company culture.

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