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Moxie Beauty

Moxie Beauty is an Indian hair care brand specializing in clean, high-performing products formulated for Indian hair types.

https://moxiebeauty.in/
5.2

/10

Transparency ranking

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Description

Moxie Beauty is an Indian hair care brand dedicated to providing clean, high-performance products formulated specifically for Indian hair types. Their products are designed to address common hair concerns faced by Indian women, such as frizz, dryness, and damage. They pride themselves on using only the highest quality, natural ingredients, and are vegan and cruelty-free. Moxie Beauty emphasizes transparency and authenticity, showcasing real people with real hair in their marketing materials, and offering detailed information about their ingredients and formulations.

Moxie Beauty goes beyond just providing products, aiming to empower women to embrace their unique hair textures and celebrate their individual beauty. They offer a range of products tailored to different hair types, including curly, wavy, and straight hair, as well as routines designed to simplify and enhance hair care. Moxie Beauty's mission is to provide a holistic approach to hair care, celebrating individuality and encouraging women to feel confident and empowered in their own skin.

Mission

Moxie Beauty is a proudly Indian company dedicated to providing clean, high-performing hair care products intentionally formulated for Indian hair types, weather, and habits. They are obsessed with innovation and believe in keeping things authentic and transparent, using only the cleanest ingredients and never cutting corners. Moxie Beauty celebrates the diverse beauty of Indian hair and believes beauty is personal, empowering individuals to express their unique style.

Animal focused
Disruptor
Improving quality of life/health
Science and research driven

Culture

Moxie Beauty promotes a culture of authenticity, innovation, and inclusivity. They prioritize transparency and honesty in their messaging and product formulations, shunning photoshopped images and unrealistic standards. They are committed to developing high-quality, science-backed products that cater to the diverse needs of Indian hair types, celebrating individuality and empowering people to embrace their unique beauty.

Entrepreneurial
People-first
Progressive
Supportive
Transparent

DE&I

Moxie Beauty embraces diversity, equity and inclusion in its approach to hair care, celebrating the unique beauty of Indian hair types and textures. Their products are formulated for and made in India, acknowledging the cultural and ethnic diversity within the country. Moxie Beauty emphasizes authenticity and transparency, refusing to use photoshopped images and striving to keep things real. They champion self-expression and individuality, believing that beauty is personal and encouraging customers to explore and celebrate their unique styles.

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