Mission Brands Ltd
Mission Brands Ltd is a company that makes and sells sustainably farmed rice under the brand name Nice Rice, with a focus on reducing the environmental impact of the rice industry.
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Mission Brands Ltd, trading as Nice Rice, is a company dedicated to producing and selling sustainably farmed rice. The company was founded by Fergus O’Sullivan, who was shocked to discover the environmental impact of traditional rice farming. Nice Rice seeks to change the rice industry by offering consumers a sustainable alternative, grown with methods that reduce methane emissions and conserve water resources. They are committed to fair treatment of farmers and responsible practices throughout their supply chain.
The company offers a range of rice products, both cooked and dry, with both pure basmati and wholegrain basmati options. They also feature a selection of flavored rice pouches, such as Chipotle, Provençal Herb, and Pick Your Own Bundle. Nice Rice is proud of their award-winning rice, and they are transparent about their claims with detailed information provided on their website about their sustainable farming practices and emissions reduction. They are committed to using plastic-free packaging whenever possible and have partnered with Goodshipping to ensure their sea freight is carbon neutral.
Mission
Nice Rice, the company behind Mission Brands Ltd, is a UK-based rice company committed to creating a better rice industry through sustainable farming practices. Their mission is to bring sustainably farmed rice to consumers, raise awareness about the environmental impact of food choices, and drive progress in the industry by creating demand for more ethical and environmentally friendly rice.
Culture
Mission Brands Ltd, the company behind Nice Rice, promotes a culture focused on sustainability and social responsibility. They are committed to ethical business practices, including fair treatment of farmers and responsible sourcing. The company values transparency and actively engages with customers, encouraging feedback and open dialogue about their sustainability claims. They also emphasize a culture of innovation, constantly seeking better ways to produce and deliver their products with minimal environmental impact.
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