The Work Index by Flexa

Mirriad

Mirriad is a global leader in virtual product placement and in-content advertising, dynamically inserting brands into premium video content across various platforms.

https://www.mirriad.com/
5.8

/10

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Description

Mirriad is a global leader in virtual product placement (VPP) and in-content advertising. The company's AI-powered platform dynamically inserts brands into a vast range of premium television, streaming, music, and influencer content, driving exceptional performance for advertisers and creating new revenue streams for content owners. Mirriad's solutions are non-disruptive to the viewing experience, are preferred by viewers over traditional ads, and have been shown to boost sales by up to 35%.

The company has a portfolio of over 60 leading media partners and has successfully executed thousands of in-content integrations. Mirriad's commitment to diversity and inclusion is evident in its Diverse Supplier Marketplace, which provides advertisers with access to minority-owned and targeted media content. The company is also pushing the boundaries of in-content advertising with its groundbreaking programmatic capabilities, which are expected to be fully deployed in 2024.

Flexibility

Mirriad is committed to nurturing a culture of belonging, diversity, equality, and inclusion. They offer flexible work arrangements, promoting employee well-being, and providing two paid days per annum for employees to give back to their communities.

Hybrid

Benefits

Mirriad prioritizes employee wellbeing by providing a comprehensive benefits package. These include initiatives to support mental, physical, and financial health, as well as a culture built on inclusion and equality. Additionally, employees receive two paid days per annum to give back to the community through volunteering, fundraising, or mentoring.

Mission

Mirriad's mission is to revolutionize advertising by seamlessly integrating brands into video content without disrupting the viewing experience. They create new revenue streams for content owners, drive exceptional performance for advertisers, and dramatically improve the viewer experience through their AI-powered virtual product placement and in-content advertising platform. They believe their solution is the new standard for the digital age, creating a more engaging and impactful ad experience for everyone.

Automation
Data-driven
Disruptor
Social impact led
Soonicorn

Culture

Mirriad promotes a culture of inclusivity and equality, with a flat hierarchy where everyone has a voice. They are committed to breaking down gender bias and fostering a workplace free from discrimination. Mirriad also prioritizes employee wellbeing with initiatives supporting mental, physical, and financial health. They encourage giving back to the community, offering employees two paid days per year for volunteering or fundraising.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
People-first
Progressive
Supportive

DE&I

Mirriad is committed to fostering a culture of belonging, diversity, equality, and inclusion. They promote accountability, equality, and kindness in an effort to re-write archaic gender roles and empower women's professional and personal growth. They have dedicated initiatives in place to drive positive wellbeing and support mental, physical, and financial health, while encouraging employees to get involved with helping make the world a better place. Their hierarchies are flat, and every employee has a voice and makes their mark. They also have a Diverse Supplier Marketplace which is an industry-first aggregate of 40+ diverse-owned and targeted content suppliers.

Ethnically diverse

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