Mercuri LLP

Mercuri is a London-based venture capital fund specializing in pre-seed and seed stage funding rounds for UK companies operating at the intersection of media, entertainment, and technology. Their second fund, launched in May 2023, is actively being deployed. They pride themselves on being a supportive and engaged investor, often taking board seats in companies post-investment. Mercuri is guided by values of integrity, equality, courage, passionate curiosity, and responsible citizenship, which shape their team culture and investment process.

Mercuri focuses on companies disrupting traditional media models using AI, specifically those within the media value chain, including creation, distribution, consumption, and monetization. They invest in startups addressing challenges across these stages, with sectors of interest including gaming, music, design, privacy, education, social, creator economy, and communities. Their commitment to responsible investing includes promoting robust data policies, safe AI, diversity and inclusion, sustainability objectives, and strong governance practices.

Mercuri is a London-based venture capital fund focused on pre-seed and seed stage funding for UK companies operating at the intersection of media, entertainment, and technology. They are dedicated to supporting exceptional entrepreneurs developing tech-driven products for both enterprise and consumer digital lifestyles, aiming to be a supportive, engaged investor often taking board seats in their portfolio companies.

Mercuri promotes a culture of integrity, equality, courage, passionate curiosity, and responsible citizenship. These values are reflected in the company's approach to investing, its relationships with portfolio companies, and its commitment to social responsibility. The team is dedicated to supporting outstanding entrepreneurs and building a positive and responsible tech ecosystem.

Mercuri prioritizes diversity and inclusion by actively seeking out underrepresented founders and teams, believing that a diverse range of perspectives and experiences will contribute to the success of their portfolio companies. They screen potential investments for values alignment, engage with founders to improve social policies and practices, and promote these values within their own company structure. Mercuri is a signatory of the UK government's Investing in Women Code, further demonstrating their commitment to supporting women entrepreneurs.