Mercuri

Mercuri is a London-based venture capital fund specializing in pre-seed and seed stage funding for UK companies operating within the intersection of media, entertainment, and technology. They prioritize investing in startups that disrupt traditional media models using AI and focus on the media value chain, from creation to monetization. With a portfolio of companies across gaming, music, design, privacy, education, social, creator economy, and communities, Mercuri aims to be a supportive, trusted, and engaged investor, often taking board seats in portfolio companies post-investment.

Mercuri is committed to responsible investing, emphasizing values such as integrity, equality, courage, passionate curiosity, and responsible citizenship. This commitment is reflected in their focus on responsible data and AI practices, diversity and inclusion in their investment funnel, sustainability objectives, and robust governance practices. Mercuri is a certified B Corp, a co-founder of VentureESG, a signatory of Investing in Women Code, and an Article 8 manager as defined by the SFDR guidelines, demonstrating their dedication to aligning investments with social and environmental principles.

Mercuri is a venture capital firm based in London, UK, focused on investing in early-stage companies at the intersection of media, entertainment, and technology. They seek to be a supportive and engaged investor, often taking board seats in companies after investing. Their mission is to back outstanding entrepreneurs who are developing tech-driven products for the new age of enterprise and the digital lifestyle of the consumer, while upholding their values of integrity, equality, courage, passionate curiosity, and responsible citizenship.

Mercuri promotes a culture of integrity, equality, courage, passionate curiosity, and responsible citizenship. These values are reflected in their investment process, team culture, and overall approach to business. They strive to be supportive, trusted, and engaged investors, often taking board seats in companies post-investment.

Mercuri actively promotes diversity and inclusion within its investment portfolio by seeking out founders from underrepresented groups who may find it more difficult to access investment finance through traditional channels. They screen potential investments for values alignment and engage with companies to improve their social policies and practices, striving to create a more equitable and inclusive investment ecosystem.