The Work Index by Flexa

Mediaperformances

Mediaperformances is a leader in shopper activation, both online and in-store, helping brands create optimized customer journeys to address their marketing activation challenges.

https://mediaperformances.net/
5.3

/10

Transparency ranking

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Description

Médiaperformances is a French leader in shopper activation, specializing in omnichannel solutions that bridge the gap between digital and in-store experiences. Founded in 1985, they have a rich history of helping brands create impactful customer journeys. They offer a range of services, including shopper data analysis, strategic consulting, personalized promotions, and in-store advertising. Médiaperformances is a key partner for major retail chains in France, working with over a hundred brands to drive sales and enhance customer engagement.

Médiaperformances is also deeply committed to Corporate Social Responsibility (CSR), earning the prestigious B Corp certification in 2021, making them the only French media actor to hold this distinction. They are known for their progressive social policies, including a strong focus on gender equality and initiatives to combat food insecurity. Médiaperformances has a strong social mission, contributing to a more responsible and inclusive consumption environment in France.

Flexibility

Mediaperformances offers a flexible work environment with a focus on work-life balance. The company provides its employees with opportunities for remote work, allowing them to work from home when possible. The company also encourages a flexible work schedule, enabling employees to adjust their hours to accommodate personal commitments. This commitment to flexibility contributes to the company's overall employee satisfaction and promotes a healthy work environment.

Benefits

Mediaperformances offers a comprehensive benefits package that reflects their commitment to employee well-being. Benefits include a robust training program, profit sharing, a competitive salary, and an exceptional parental leave policy that includes a dedicated "Pregnancy Journey" leave for employees experiencing miscarriage or fertility treatment. These benefits, coupled with their 91/100 score on the Gender Equality Index, demonstrate a strong commitment to employee satisfaction and a supportive work environment.

Enhanced parental leave

Mission

Médiaperformances is a French company that specializes in shopper marketing and retail media, focusing on influencing consumer buying behavior. They aim to create optimized customer journeys for brands by providing omnichannel advertising solutions, including digital and print. Médiaperformances partners with major grocery and specialty retailers in France, working with over a hundred brands to help them achieve their marketing goals. They are dedicated to driving sales, building brand awareness, and promoting responsible consumption through their innovative media solutions.

Data-driven
Environmental impact driven
Social impact led
Sustainability

Culture

Médiaperformances promotes a culture that values entrepreneurial spirit, efficiency, and work-life balance. They are committed to fostering a diverse and inclusive environment, as evidenced by their high percentage of female employees and a predominantly female executive team. This dedication to equality and diversity is further reflected in their commitment to social responsibility, as they are the only French media company certified B Corp.

Entrepreneurial
People-first
Progressive
Supportive

DE&I

Mediaperformances actively promotes diversity, equity, and inclusion by fostering a culture that celebrates the unique experiences and perspectives of its employees. They strive for gender equality, with a female-majority workforce and a female-led executive committee, demonstrating a commitment to creating an inclusive environment. Their initiatives include a robust training program, a focus on employee well-being, and a transparent salary structure. Mediaperformances also actively supports organizations that promote social and economic justice, reinforcing their dedication to creating a more equitable society.

Gender diverse

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