The Work Index by Flexa

Marketing Sustentável

Marketing Sustentável is a Brazilian consultancy that helps businesses integrate sustainability into their marketing strategies to create positive social and environmental impact.

https://www.marketingsustentavel.com.br/
5.2

/10

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Description

Marketing Sustentável is a Brazilian consulting firm dedicated to promoting sustainable business practices by merging marketing strategies with ESG principles. Founded by Márcio Mendes, a seasoned marketing professional with a passion for sustainability, the company is a certified B Corp and actively advocates for the adoption of the 17 Sustainable Development Goals. They specialize in developing impactful marketing strategies that generate positive social and environmental outcomes, helping businesses align their branding and communications with their sustainability commitments.

Marketing Sustentável offers a wide range of services, including ESG assessment and management, sustainable marketing strategy development, branding and communication for sustainable initiatives, and events and workshops focused on sustainability. Their approach emphasizes a holistic understanding of sustainability, integrating it into every aspect of their clients' marketing efforts, from product development to consumer engagement, ensuring that businesses can achieve their financial goals while contributing to a more sustainable future.

Mission

Marketing Sustentável is a consulting firm committed to promoting a sustainable business model through the convergence of marketing and sustainability. They strive to help businesses develop brands and marketing strategies that are aligned with the UN's Sustainable Development Goals, generating positive social impact while ensuring long-term financial success. Their mission is to create a new paradigm for businesses, one that values both profit and purpose, fostering prosperity, well-being for society, and the preservation of our planet.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Marketing Sustentável promotes a culture of ethical and sustainable business practices, prioritizing the wellbeing of people and the planet. They believe in the power of collaboration, engaging employees, partners, and consumers to work together towards a shared goal of a more sustainable future. The company fosters a mindset of innovation with responsibility, encouraging creativity while ensuring their actions benefit society and minimize environmental impact.

Collaborative
Entrepreneurial
People-first
Progressive
Supportive

DE&I

Marketing Sustentável, a B Corp certified company, demonstrates its commitment to diversity, equity, and inclusion (DE&I) through its work promoting sustainable development. They actively collaborate with organizations like ABRAPS and endorse the Manifesto 17:30, advocating for equal opportunities regardless of gender, color, race, sexual orientation, religion, or culture. This commitment is evident in their mission to create a new mindset that converges marketing with sustainability, ensuring that their work creates prosperity, well-being, and a healthy planet for all generations.

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