The Work Index by Flexa

Marigold

Marigold is a global martech leader focused on delivering relationship marketing solutions that help brands acquire, grow and retain customers.

https://meetmarigold.com/
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Description

Marigold is a global leader in relationship marketing, providing a suite of martech solutions designed to help brands acquire, engage, and retain customers. They offer a range of products including email marketing, SMS messaging, loyalty programs, and zero-party data acquisition, all focused on building long-lasting relationships with customers. Marigold is the parent company of several well-known brands including Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent, and Vuture.

Marigold takes a holistic approach to relationship marketing, emphasizing personalization, customer engagement, and the importance of customer data. They believe in a "permission-based" approach to marketing, meaning they prioritize building trust with customers through ethical data practices. Marigold's services are tailored for a variety of industries including retail, travel, hospitality, financial services, and non-profits, helping businesses of all sizes to build successful relationships with their customers.

Flexibility

Marigold offers a remote-first hybrid work environment, allowing employees to work from anywhere. They provide schedule flexibility and open time away for employees to manage their work-life balance. Additionally, they offer a home office stipend to help employees set up their workspaces.

Hybrid
Remote
Fully flexible hours

Benefits

Marigold offers a comprehensive benefits package designed to support employee well-being and growth. Employees enjoy a remote-first hybrid work environment with schedule flexibility and open time away, as well as a home office stipend. They also receive generous paid parental leave for adoptive, foster, and biological parents. Marigold prioritizes learning and development, and provides paid time off for volunteering, matching and giving funds for charity initiatives, and volunteer opportunities in office locations. Additionally, they foster a diverse and inclusive work environment through employee resource groups, cultural experiences, and programs that encourage employees to bring their full and authentic selves to work. Marigold also provides access to mental health care services, global social events, and local support for employees' health and well-being.

Enhanced parental leave
WFA scheme

Mission

Marigold is a global martech leader that provides a suite of relationship marketing solutions designed to help brands build meaningful, long-lasting customer relationships. By offering a range of products and services, including email, omnichannel messaging, SMS, loyalty programs, and zero-party data acquisition, Marigold empowers businesses to acquire, engage, personalize, and retain customers across the entire customer lifecycle. Their mission is to provide marketers with the technology and expertise they need to cultivate relationships that drive revenue and future-proof their growth strategies.

Automation
Data-driven
Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability
Tech for good

Culture

Marigold fosters a community-oriented culture focused on inclusion, sustainability, and social impact. They believe in a remote-first, hybrid work environment that values diverse perspectives and encourages professional growth. Their dedication to employee well-being is evident in their benefits, which include generous parental leave, access to mental health resources, and opportunities for volunteering and charitable giving. Marigold promotes a culture of belonging and empowerment, where employees feel comfortable being their authentic selves and contributing to a positive impact on the world.

Agile and dynamic
Autonomous
Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive

DE&I

Marigold prioritizes building a diverse and inclusive workplace where everyone feels comfortable, supported, and empowered. They believe diverse teams achieve better results and create stronger connections, fostering a culture of belonging through their diversity, equity, and inclusion initiatives. Their commitment to inclusion is evident in their Employee Resource Groups (ERGs), which provide a platform for employees from various backgrounds to connect, build community, and contribute to shaping a more equitable work culture.

Disability representation
Ethnically diverse
Gender diverse
LGBTQ+ representatiion

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