The Work Index by Flexa

Lucky Beverage Co.

Lucky Beverage Co. is a company that produces and sells zero-sugar energy drinks with a focus on an "unlucky" to "lucky" life philosophy.

https://luckybevco.com/
5.0

/10

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Description

Lucky Beverage Co. is a company that produces and sells Lucky F*ck energy drinks. They offer a variety of flavors, including Red Ryder Punch, Orange Drizzle, OG Luck, Tropical Thrill, and Bodacious Berry. Their drinks are zero sugar, contain five super ingredients, and only have five calories. The company prides itself on its unique and edgy brand, with a focus on perseverance and a message of finding luck in seemingly unlucky situations.

Lucky Beverage Co. also has a strong online presence, with a website that allows customers to purchase products and join their "Mile High Club" loyalty program. The company utilizes various marketing strategies, including social media engagement and collaborations with content creators. They actively encourage customer feedback through reviews and have a strong focus on building a loyal community around their brand.

Mission

Lucky Beverage Co. is an energy drink company that embraces a philosophy of perseverance and overcoming adversity. They offer a range of zero-sugar, low-calorie energy drinks with five super ingredients, designed to provide a sustained mood boost, mental focus, and a boost of energy. Their mission is to inspire consumers to see "unlucky" situations as opportunities, celebrating the triumph over tragedy and perseverance in everyday life.

Disruptor
Improving quality of life/health
Sports and fitness

Culture

Lucky Beverage Co. promotes a culture of perseverance, self-belief, and embracing the unexpected. Their brand emphasizes turning “unlucky” situations into opportunities, encouraging customers to push boundaries and celebrate their individuality. This is reflected in their bold and often irreverent messaging, as well as their focus on creating unique and high-energy experiences through collaborations and their "Mile High Club" membership program.

Entrepreneurial
Fast-paced
Fun
Progressive

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