Luckin Coffee

Luckin Coffee is a rapidly growing coffee company headquartered in China, renowned for its technology-driven approach to the coffee retail industry. The company utilizes an app-based ordering system to provide customers with high-quality, affordable, and convenient coffee options. Luckin Coffee boasts a vast network of over 20,000 stores across 300 cities worldwide, including Singapore, where it has established a strong presence since its launch in March 2023.

Luckin Coffee's value proposition centers around its commitment to high-quality coffee, innovative offerings, and a user-friendly digital experience. The company sources its Arabica beans from top coffee producing regions and blends them with the expertise of World Barista Champions. Luckin Coffee consistently introduces new products, such as its popular Exfreezo™ line of icy smoothies and its Single Origin Espresso (SOE) Black Cup series. The company also actively seeks partnerships with popular brands and sporting events, like Sesame Street and the Australian Open, to engage with a wider audience and enhance its brand image.

Luckin Coffee offers a comprehensive membership program with tiered benefits, including exclusive discounts, vouchers, and free drinks. The program has four tiers: Blue, Silver, Gold, and Platinum, with each tier unlocking more benefits. Members can earn points by making purchases, which contribute to their tier status and unlock additional rewards. The program includes features like "Gift a Friend," free Single Origin Espresso upgrades, daily lucky gifts, birthday coupons, and gift with purchase rewards.

Luckin Coffee is a technology-driven new retail company dedicated to providing high-quality coffee and other food and beverage products at affordable prices with high convenience to its customers. Their mission is to build a world-class coffee brand that is part of everyone’s daily life, achieved through leveraging technology in every aspect of their business.

Luckin Coffee promotes a culture of innovation, high quality, and affordability, with a focus on technology and convenience. The company's brand philosophy emphasizes professionalism, youthfulness, fashion, and health, and it actively seeks to engage younger generations through collaborations with sporting events and popular brands like Sesame Street.

Luckin Coffee's commitment to diversity, equity, and inclusion is evident in its diverse team of World Barista Champions from around the globe, showcasing a dedication to global perspectives and expertise. Their "Global Bean Hunting Initiative" seeks out premium coffee beans from various renowned regions, valuing local knowledge and contributing to the global coffee community. While the company's website doesn't explicitly detail specific DEI programs, these initiatives demonstrate an overarching emphasis on global collaboration and inclusion, fostering a diverse workplace and customer experience.