
LetsDressUp (LDU)
LetsDressUp (LDU) is an online fashion retailer specializing in size-inclusive and sustainable clothing for women, with a focus on kaftans and kurtas.
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LetsDressUp (LDU) is an Indian fashion brand dedicated to providing comfortable and stylish clothing for women of all sizes. Founded in 2019 by Drishti and Aditya, LDU prioritizes inclusivity and empowerment by offering a wide range of outfits in sizes XS to 8XL, catering to diverse body types. The brand's commitment to sustainability is evident in its made-to-order production model, ensuring no excess inventory and minimizing waste.
LDU distinguishes itself with its innovative "Indian Size Chart," the first of its kind, created through extensive measurements of over 2000 Indian men and women. This chart significantly improves fitting accuracy, reducing returns and exchanges. LDU is dedicated to its customers and strives to provide a seamless shopping experience with free shipping, a 100-day free return policy, and responsive customer service.
Benefits
LetsDressUp offers a comprehensive benefits package to its employees, including a 100-day free exchange policy, free shipping on all orders, and the option to pay cash on delivery. The company also offers a size chart based on actual measurements of 2000+ Indians, which helps ensure a comfortable and flattering fit for most employees. Additionally, LDU values a positive and inclusive work environment, where employees are encouraged to participate in fun activities and enjoy a close-knit team.
Mission
LetsDressUp (LDU) is a fashion company committed to providing inclusive and size-inclusive clothing for women. They believe that every woman deserves to dress up in her style and her size, and their extensive range of outfits, available in sizes XS to 8XL, embodies this commitment. They strive to create unique designs that reflect the wearer's personality and are made with high-quality materials that are comfortable and durable. LDU is also dedicated to sustainable practices, making outfits only when they are ordered to minimize waste and environmental impact.
Culture
LetsDressUp promotes a culture that values empowerment, inclusivity, and a passion for fashion. They emphasize creating a positive and supportive work environment where individuals feel comfortable being themselves and embracing their unique style. The company fosters a team-oriented atmosphere that encourages collaboration, creativity, and a shared goal of revolutionizing the fashion industry. Their commitment to size-inclusivity and sustainable practices further reflects their values of diversity, ethical production, and a strong sense of social responsibility.
DE&I
LetsDressUp (LDU) prioritizes diversity, equity, and inclusion (DEI) by offering a wide range of sizes (XS to 8XL) and styles to empower women of all shapes and sizes to express themselves confidently. They emphasize inclusivity in their marketing, showcasing diverse models and celebrating body positivity. Their commitment to DEI extends to their workforce, with a focus on creating a welcoming and supportive environment for all employees.
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