The Work Index by Flexa

Leanplum by CleverTap

Leanplum is a mobile engagement platform that helps app-first companies personalize and optimize customer touchpoints to drive engagement and revenue.

https://www.leanplum.com/
4.6

/10

Transparency ranking

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Description

Leanplum is a leading mobile engagement platform that helps app-first companies personalize and optimize all customer touchpoints, both inside and outside the app. By combining lifecycle marketing with the ability to A/B test the product experience, Leanplum delivers experiences that are timely, tested, and relevant to the customer, building loyalty that fuels business growth. Their solutions are tailored for specific industries including gaming, subscription apps, on-demand and mobility apps, and mobile retail and finance.

Leanplum empowers marketers, product managers, live ops managers, and developers to deliver holistic, personalized player experiences that improve operational efficiency and unlock easy access to real-time data. Leanplum's platform is built on a powerful foundation of real-time data and A/B testing, allowing for granular campaign audience management, advanced behavioral targeting, and multi-channel campaign orchestration. Their commitment to security, privacy, reliability, and scalability has earned them the trust of some of the world’s most forward-looking brands.

Mission

Leanplum is a mobile engagement platform that helps app-first companies personalize and optimize all customer touchpoints, both inside and outside the app. They combine multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for complete, end-to-end personalization of the mobile journey. Leanplum aims to empower brands to build meaningful connections that matter, and ultimately, drive customer engagement, retention, and revenue.

Automation
Data-driven
Disruptor

Culture

Leanplum promotes a culture focused on teamwork, openness, ownership, humility, and gratitude. They value collaboration and encourage their employees to be open-minded and receptive to new ideas. They emphasize accountability and encourage employees to take ownership of their work. They promote a culture of humility and recognize the importance of showing gratitude to their team members and customers.

DE&I

Leanplum by CleverTap is committed to building a diverse and inclusive workplace that reflects the communities they serve. They believe that a diverse team fosters innovation, creativity, and a greater understanding of their customer base. They aim to create a culture where everyone feels valued, respected, and empowered to contribute their unique perspectives. Leanplum actively works to attract, develop, and retain a diverse workforce through inclusive hiring practices, employee resource groups, and ongoing diversity training programs.

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