The Work Index by Flexa

Lara Media Services

Lara Media Services is a full-service marketing firm specializing in culturally responsive communication and outreach strategies for BIPOC communities in Oregon and Washington.

https://laramedia.com/
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Description

Lara Media Services is a full-service marketing firm based in the Pacific Northwest, specializing in creating sustainable and energetic solutions to connect with BIPOC communities. They design powerful communication and engagement strategies for companies and organizations aiming to reach these audiences. Lara Media is committed to diversity, equity, and inclusion, and their expertise in these areas sets them apart. They are the largest Latina-owned firm in the Pacific Northwest, certified through the Office of Minority, Women and Emerging Small Business (OMWESB), and have over 20 years of experience working with businesses, agencies, and institutions to reach their target audiences effectively.

Lara Media's approach is rooted in understanding the needs, expectations, and opportunities of BIPOC communities. They work to build strong relationships between their clients and these communities through culturally responsive communication and outreach. Their services include communication and messaging, community building and outreach, DEI consulting, research, translation, and transcreation. Lara Media is dedicated to creating a more prosperous and equal society for all, and they believe that the most efficient way to change the world is through the power of the community.

Mission

Lara Media Services is a full-service marketing firm committed to building a more equitable and prosperous society by connecting with the hearts and minds of BIPOC and other disadvantaged communities. Through culturally responsive communication and outreach, they specialize in designing market strategies that facilitate strong relationships between underrepresented communities and their clients, promoting diversity, equity, and inclusion in all aspects of their work.

Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability
Tech for good

Culture

Lara Media Services fosters a culture deeply rooted in diversity, equity, and inclusion, prioritizing the voices and experiences of BIPOC and other disadvantaged communities. Their work is driven by a commitment to building a more prosperous and equitable society for all, emphasizing cultural responsiveness, empathy, and meaningful action. They celebrate the richness of diverse cultures and strive to create a welcoming and inclusive environment for all employees and clients, reflecting their dedication to social justice and positive change.

People-first
Progressive

DE&I

Lara Media Services is a full-service marketing firm dedicated to promoting diversity, equity, and inclusion (DEI) in their work and within their communities. They specialize in designing market strategies that connect with the hearts and minds of people, particularly BIPOC and other disadvantaged communities. Lara Media’s approach involves recognizing the systemic challenges facing these groups, understanding their unique needs and aspirations, and using culturally responsive communication and outreach to foster strong relationships between clients and underrepresented communities. Their commitment to DEI is evident in their Latina-owned business, their partnerships with organizations like Causa Oregon and Latino Network, and their provision of free workshops on practical approaches to DEI for local businesses.

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