Kraftful

Kraftful is an AI-powered product management tool designed to help product teams build better products by leveraging the power of user feedback. It allows teams to collect, analyze, and act on feedback from a variety of sources, including app reviews, surveys, support tickets, and user calls. Kraftful uses advanced natural language processing and machine learning to automatically summarize feedback, identify key insights, and generate actionable product roadmaps, PRDs, and user stories.

Kraftful has garnered significant attention since its launch, earning recognition as one of Fast Company's Most Innovative Companies of 2024. Its commitment to simplifying the product management process and delivering value-driven insights has attracted over 45,000 teams from prominent companies like Google, Microsoft, and Meta. Kraftful's platform has analyzed over 25 million pieces of feedback, saving teams countless hours in manual review and analysis, ultimately enabling them to make data-driven decisions and build products that truly resonate with their users.

Kraftful's mission is to empower product teams to build better products by leveraging AI to streamline user feedback collection, analysis, and integration into the development process. They aim to simplify the process of understanding user needs, enabling product managers to focus on strategy and product craft while Kraftful handles the complexity of analyzing data from various sources like app reviews, support tickets, and surveys.

Kraftful fosters a culture of user-centricity, pragmatism, and continuous iteration. They emphasize empathy for users, customers, and colleagues, making hard decisions to focus on value and people over process. The company embraces a fast-paced, iterative approach to product development, prioritizing early shipping and learning over perfection based on incomplete information.