The Work Index by Flexa

Knit

Knit is an AI-powered video insights platform that helps researchers conduct market research efficiently and cost-effectively.

https://goknit.com/
5.0

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Description

Knit is a video insights platform and AI analysis solutions company that helps researchers run agency-quality quant + qual research at DIY costs. They provide a Researcher-Driven AI platform that takes the most time-intensive research tasks off researchers' plates, allowing them to focus on more strategic work. Knit boasts a network of over 10 million consumers, ages 5-65+, and their AI-powered respondent and video qualification ensure data quality. They offer on-demand insights solutions and have a proven track record, having worked with over 100 brands.

Knit specializes in research focused on Gen Z, and their website includes a wealth of resources such as reports, podcasts, and blog articles that explore Gen Z trends. They offer a variety of research services, including custom research, panel access, and data analysis. Knit is headquartered in Austin, Texas, and has a team of experienced researchers and technologists.

Flexibility

Knit offers a flexible work environment, with many positions likely to be remote or hybrid, allowing employees to balance their work with their personal life. The company also offers competitive salaries and equity options, as well as insurance benefits, indicating a commitment to employee well-being and financial security.

Benefits

Knit offers employees a competitive salary, equity options, and insurance benefits.

Mission

Knit is an AI-powered insights platform that helps researchers run agency-quality quant and qual research at DIY costs. They empower researchers with end-to-end AI Insights solutions to free up their time and focus on what matters most. They achieve this by providing access to a panel network of 10 million consumers, allowing researchers to survey their exact target audience, and providing AI-powered respondent and video qualification to ensure data accuracy.

Automation
Data-driven
Disruptor
Environmental impact driven
Science and research driven
Sustainability
Tech for good

Culture

Knit promotes a culture of innovation, collaboration, and data-driven impact. They are focused on transforming customer understanding through their AI-powered platform, and they value employees who are passionate about technology and making a difference. This is reflected in their company website, which highlights their commitment to research, insights, and helping brands connect with Gen Z consumers.

DE&I

Knit values diversity, equity, and inclusion, seeking to build a workforce that reflects the diverse communities it serves. The company prioritizes representation in its marketing campaigns and actively promotes a welcoming environment for employees of all backgrounds. Though specific initiatives are not explicitly outlined, Knit's commitment to diversity is evident in its focus on understanding and connecting with Gen Z, a generation known for its embrace of inclusivity.

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