The Work Index by Flexa

Klaviyo

Klaviyo is a marketing automation platform that empowers businesses to grow by connecting with customers through personalized email, SMS, and other channels.

https://www.klaviyo.com/
5.9

/10

Transparency ranking

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Description

Klaviyo is a marketing automation platform that helps businesses grow by empowering them to own their customer data and build personalized experiences. The platform offers a range of features, including email marketing, SMS marketing, mobile push notifications, and reviews, all integrated into one unified system. Klaviyo’s powerful tools enable businesses to segment their audiences, automate personalized messages, and track results across channels, ultimately driving revenue growth.

Founded in 2012, Klaviyo has grown to serve over 151,000 paying customers in 80+ countries, with a strong focus on the ecommerce and retail sectors. The company is known for its user-friendly interface, its robust set of features, and its commitment to data privacy and security. Klaviyo’s mission is to empower creators to own their destiny, and it strives to make its platform accessible and valuable for businesses of all sizes.

Flexibility

Klaviyo offers flexible work arrangements, including unlimited PTO and mental health days, as well as company-paid holidays. They also reimburse commuting and wellness expenses, and provide office and remote work equipment, showing their commitment to work-life balance and employee well-being.

Hybrid

Benefits

Klaviyo offers a comprehensive benefits package focused on employee wellbeing. This includes equity and 401k options, unlimited PTO and mental health days, generous parental leave and sabbaticals, commuting and wellness reimbursements, healthcare, vision, dental, and life insurance. The company also promotes a culture of learning with free books, a $3,000 annual learning allowance, office and remote work equipment, and Klaviyo platform reimbursement.

Enhanced parental leave

Mission

Klaviyo's mission is to empower creators to own their destiny by making first-party data accessible and actionable. They believe that every business deserves the right to scale on their own terms, and their unified data and marketing automation platform helps businesses grow by fostering personalized customer experiences across email, SMS, mobile push, and reviews, using real-time data and AI-driven insights.

Automation
Data-driven
Disruptor
Soonicorn

Culture

Klaviyo promotes a culture of ambition, collaboration, and learning. They value customer focus and strive to create an equitable workplace where all employees feel empowered to own their destiny. The company encourages its employees to challenge themselves, work together, and continuously develop their skills, emphasizing a growth mindset and a commitment to continuous improvement.

Agile and dynamic
Collaborative
Engaging
Entrepreneurial
Fast-paced
Fun
People-first
Progressive
Supportive
Transparent

DE&I

Klaviyo promotes a culture of inclusivity and equity, believing that diverse backgrounds and perspectives contribute to a stronger workplace. They are committed to equal opportunity and non-discrimination in all aspects of employment, prohibiting discrimination based on race, ethnicity, gender, sexual orientation, disability, veteran status, or other protected characteristics. They actively encourage participation in employee resource groups and foster a learning environment with benefits such as a learning allowance and professional coaching.

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