The Work Index by Flexa

kindlife.in

Kindlife is an online retailer of Korean skincare, beauty, and health products.

5.7

/10

Transparency ranking

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Description

Kindlife.in is an online retailer specializing in Korean skincare, beauty, and health products. They offer a wide range of products, including cleansers, toners, serums, moisturizers, lip care, eye care, sun care, face masks, scrubs, and exfoliants. They also feature a variety of beauty supplements like protein, multivitamins, nuts, seeds, oils, and ghee. Their website showcases a curated selection of both popular Korean brands and homegrown brands, catering to different skin types and concerns.

Kindlife prioritizes a community-driven approach, offering honest reviews from customers, informative videos from influencers, and expert advice from their "Kind Crew." They also have a "Kind Code" that emphasizes clean beauty, toxin-free products, women-owned brands, and sustainable practices. With a focus on accessibility and affordability, Kindlife provides regular discounts and promotions, offering users a convenient and comprehensive platform to explore and discover their perfect skincare and wellness products.

Mission

Kindlife is a multi-vendor online retailer focused on providing a curated selection of Korean beauty, health, and wellness products, prioritizing clean and toxin-free options. They offer a wide range of skincare, haircare, and supplements from both international and Indian brands, aiming to empower individuals with accessible and effective solutions for their well-being. They also strive to be a responsible and sustainable company, pledging 1% of their sales to environmental causes.

Improving quality of life/health
Women’s fealth focused

Culture

Kindlife.in promotes a culture that is community-driven, passionate about Korean beauty and wellness, and dedicated to providing high-quality, toxin-free products. The company emphasizes inclusivity with its "Kinders" and "Kind Crew" initiatives, fostering a sense of belonging and connection among customers and employees. They prioritize ethical practices, as highlighted by their commitment to supporting women-owned businesses and a "plastic positive" pledge. Overall, Kindlife.in aims to create a positive and empowering environment that encourages self-care and a kind approach to both personal well-being and the planet.

Progressive
Supportive
Transparent

DE&I

Kindlife boasts a commitment to diversity, equity, and inclusion, demonstrated by their "Kindcode" initiative. They actively promote women-owned brands, with 65% of their product selection coming from female entrepreneurs. This aligns with their goal of fostering a community that celebrates inclusivity and promotes a diverse range of voices and perspectives, both in their customer base and amongst their brand partners.

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