The Work Index by Flexa

Kekäle Oy

Kekäle Oy is a Finnish clothing company focused on sustainable fashion with a mission to encourage customers to buy less and wear more.

https://www.kekale.fi/
4.9

/10

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Description

Kekäle Oy is a Finnish clothing company with a mission to promote sustainability in the fashion industry. They are committed to the philosophy of "Osta vähemmän, pidä enemmän" (Buy Less, Keep More), encouraging customers to purchase fewer, high-quality items that are meant to last. Kekäle offers a wide range of clothing for women, men, and children, including well-known brands such as Peak Performance and Makia.

In addition to their clothing selection, Kekäle provides various services to support their sustainability goals. These include a "Lempivaatevalmentaja" (Favorite Clothing Coach) who helps customers build a more sustainable wardrobe, as well as a "Kekäle Second Hand" service that allows customers to resell gently used clothing. Kekäle is also the first Finnish clothing company to receive the B Corp certification, recognizing their commitment to social and environmental responsibility.

Benefits

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Mission

Kekäle Oy is a Finnish clothing company that aims to promote a sustainable fashion approach by encouraging customers to buy less and keep their clothes longer. Their mission is to provide high-quality, durable clothing that stands the test of time and becomes cherished staples in wardrobes. They actively work to reduce their environmental impact through eco-friendly materials and production methods, while also offering services like a personal stylist and a second-hand shop to extend the lifespan of clothing.

Disruptor
Environmental impact driven
Social impact led
Sustainability

Culture

Kekäle Oy promotes a culture of sustainability and ethical practices within the fashion industry. They are passionate about helping customers find clothes they love and will wear for a long time, encouraging a "buy less, keep longer" approach. The company values its employees' wellbeing and promotes a positive work environment where they can thrive and contribute to Kekäle's mission of creating a more sustainable and ethical fashion future.

People-first
Progressive
Supportive

DE&I

Kekäle is committed to promoting diversity, equity and inclusion in all aspects of its business. The company believes that a diverse workforce is essential for innovation and growth. Kekäle strives to create an inclusive environment where all employees feel respected and valued. The company supports initiatives that promote diversity and inclusion in the workplace, such as training programs and mentorship opportunities. Kekäle also works with suppliers and partners who share its commitment to diversity, equity and inclusion.

This paragraph highlights Kekäle's commitment to DEI, mentioning:

* **Diversity:** "A diverse workforce is essential for innovation and growth."

* **Equity:** "Create an inclusive environment where all employees feel respected and valued."

* **Inclusion:** "Supports initiatives that promote diversity and inclusion in the workplace."

* **Action:** "Training programs, mentorship opportunities, and working with suppliers and partners who share its commitment."

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