The Work Index by Flexa

KeepCup

KeepCup is a company dedicated to reducing single-use waste by providing reusable, barista-standard cups and bottles.

https://keepcup.com/
5.4

/10

Transparency ranking

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Description

KeepCup is an Australian company that designs and manufactures reusable coffee cups, travel mugs, and water bottles. They are best known for their "barista standard" reusable coffee cups, which are designed to fit under coffee machine group heads and have volumes that replicate single-use cups. KeepCup prioritizes sustainability, using recycled and recovered materials, manufacturing locally where possible, and donating 1% of their revenue to environmental causes. They are a certified B Corporation and Living Wage employer, showcasing their commitment to ethical and sustainable business practices.

KeepCup's mission is to inspire reuse and reduce reliance on single-use cups. They believe in the power of individual action and advocate for a world without single-use coffee cups. They offer a range of products in various materials and sizes, allowing customers to choose the perfect cup for their needs. They also provide resources and information on their website about sustainability, impact, and how to live a more environmentally conscious lifestyle.

Flexibility

KeepCup offers job flexibility in the form of remote work. This is evident in their job postings, which mention that the company is open to both in-office and remote work arrangements, depending on the role and individual preferences.

Benefits

KeepCup is committed to being a responsible and ethical employer. They offer their employees a living wage and are a certified Living Wage Employer in the UK. They also offer a range of benefits, including: the opportunity to design their own KeepCup, secure bike parking and showers, and communal lunches in the office. KeepCup also has a strong commitment to environmental sustainability, with their offices being solar powered since 2015 in Australia and 2018 in the UK.

Mission

KeepCup is a company dedicated to inspiring reuse and reducing our reliance on single-use cups. Their mission is to drive positive change by offering durable, high-quality reusable cups and bottles that are both aesthetically pleasing and functional. Through their commitment to sustainable practices, including local manufacturing, recycled materials, and environmental giving, KeepCup aims to shift consumer behavior towards a world where reuse is the norm, contributing to a more sustainable future.

Animal focused
Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

KeepCup promotes a culture of sustainability and conscious consumption. They prioritize environmental impact in all aspects of their business, from sourcing materials and manufacturing processes to packaging and product design. They encourage employees to live their values by making conscious choices in their daily lives, and to become advocates for change in their personal and professional lives. The company fosters a collaborative and inclusive work environment that values innovation and teamwork, with a focus on social and environmental responsibility.

Entrepreneurial
People-first
Progressive
Supportive
Transparent

DE&I

KeepCup demonstrates a commitment to diversity, equity, and inclusion through its values and actions. The company has a leadership team that is over 50% female, implements equal pay across genders, and is a certified living wage employer. These efforts reflect a conscious decision to foster a diverse and equitable workplace culture, prioritizing the well-being and inclusivity of its team.

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