Karrot

Karrot is a South Korean hyperlocal mobile app that facilitates a range of community-based services centered around neighborhoods. It initially gained popularity as a platform for secondhand goods transactions between neighbors, promoting a sense of community and trust through its unique "dongne" (neighborhood) verification system.

Beyond its core marketplace, Karrot has expanded to offer diverse functionalities, including local business listings, a job board for neighborhood-based work opportunities, real estate listings, used car sales, and a messaging platform for communication within communities. Karrot's emphasis on building a strong sense of local connection and its user-friendly interface have contributed to its substantial growth and popularity in South Korea.

Karrot's mission is to create a warmer and more connected local community through its hyperlocal platform. By facilitating neighbor-to-neighbor interactions, Karrot aims to foster trust and convenience through services like secondhand goods transactions, local business promotion, and job finding, all within a specific neighborhood.

Karrot promotes a culture centered around building a warm and welcoming community where users feel connected to their neighbors. This is reflected in their emphasis on local transactions, the friendly design of their app, and their commitment to building trust through features like neighborhood verification and user ratings. The company's blog highlights stories of teamwork, collaboration, and the value they place on creating a positive work environment for employees.