JhaJi Store (Mithila Pickles and Chutneys Pvt Ltd)

JhaJi Store is a company based in Darbhanga, Bihar, India, specializing in the production and online sale of traditional Bihari pickles and chutneys. Founded by sisters-in-law Kalpana Jha and Uma Jha, the company seeks to share the authentic flavors of Mithilanchal with a wider audience. Their products are made using locally sourced ingredients and traditional methods, with a focus on using sun-drying techniques for natural preservation and a rich, vibrant flavor profile.

JhaJi Store emphasizes ethical practices in their business model, prioritizing the employment of underprivileged individuals, particularly women, and investing a portion of their profits towards girl child education in Bihar. Beyond simply selling pickles, they strive to create a positive impact on their community and promote the cultural heritage of Mithila. Their dedication to quality, tradition, and social responsibility has earned them widespread recognition and a loyal customer base across India.

JhaJi Store offers a range of employee benefits focused on community and individual development. They prioritize creating meaningful employment for women in Darbhanga, paying generous salaries and supporting family-friendly policies. They also invest a portion of profits towards girl child education in Bihar, demonstrating a commitment to social responsibility and promoting educational opportunities.

JhaJi Store, founded by sisters-in-law Kalpana and Uma Jha, aims to bring the authentic taste of Mithila, a region in Bihar, to a wider audience. Their mission is to create a business that not only delivers delicious, homemade pickles and chutneys, but also empowers their community by providing meaningful employment for underprivileged individuals, investing in girl child education, and promoting traditional Mithila food culture nationwide.

JhaJi Store promotes a culture deeply rooted in Mithila's traditions, emphasizing homemade quality, natural ingredients, and community support. Their products are handmade using recipes passed down through generations, and they source ingredients locally from small-scale farmers. The company prioritizes ethical practices like employing underprivileged individuals, contributing to girl child education, and using hand-painted Madhubani-style cloth covers made by local women. They strive to create a sense of shared heritage and cultural pride through their delicious pickles and their commitment to supporting the Mithila community.

JhaJi Store's approach to diversity, equity and inclusion is rooted in its commitment to creating a positive impact on the local community. They employ underprivileged individuals, especially women, providing them with meaningful work opportunities and contributing to family incomes. They also invest a portion of their revenue directly towards girl child education in Bihar, demonstrating a dedication to fostering educational and economic opportunities for women. Furthermore, they utilize traditional Madhubani art on their jar covers, crafted by college-going women, empowering them with income generation and artistic expression.