The Work Index by Flexa

IYK*

IYK is a company that provides tools and services to help brands, artists, and creators bridge the physical and digital worlds.

https://www.iyk.app/
4.3

/10

Transparency ranking

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Description

IYK is a company that creates tangible digital experiences by providing tailored building blocks called Modules to build digi-physical worlds. Their Modules allow users to chip items, create digital twins without coding, configure digi-physical experiences, and connect communities. IYK's clients come from diverse industries, including fashion, music, and art, utilizing the platform to bring their brand narratives to life.

IYK offers a variety of products and services including the IYK Card, which allows users to seamlessly share their digital identity with people in person. The IYK Card features an NFC chip and can be configured to showcase on-chain identity, share contact details, distribute POAPs, and display links. IYK is focused on bridging the physical and digital worlds, providing tools for launching next-level activations for brands, artists, and creators.

Mission

IYK is a company that provides tools for creating and sharing digital experiences in the physical world. They aim to help brands, artists, and creators bridge the physical and digital worlds by offering modules and platforms that enable the creation of "digi-physical" experiences. These experiences allow users to interact with digital content and identities through physical objects, such as cards or clothing, using NFC technology. IYK's mission is to empower creators to build innovative and engaging experiences that blur the lines between the physical and digital realms.

Disruptor

Culture

IYK promotes a culture of innovation and collaboration, encouraging the creation of dynamic, digital experiences that bridge the physical and digital worlds. They foster an environment where individuals and brands can work together to build lasting and impactful projects. Their focus on accessibility and user-friendliness, as evidenced by their "no code required" approach, suggests a culture that values inclusivity and welcomes diverse perspectives.

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