Island Drinks Limited (trading as NICE)

Island Drinks Limited, trading as NICE, is a UK-based independent company founded in 2019 with a mission to make choosing a good wine easy. They offer a wide range of wine options, including cans, bottles, and boxes, all of which are vegan and recyclable. NICE has become the largest independent canned wine brand in the UK, and their products are available in various retail outlets, including Sainsbury's and WHSmiths, as well as at festivals and events across the country. They also offer wine on tap, a sustainable alternative to bottled wine that reduces waste and offers cost-effective benefits for businesses.

NICE's commitment to sustainability, vegan-friendly products, and approachable approach to wine has made them a popular choice for both consumers and businesses. Their focus on delivering a high-quality, enjoyable wine experience without the intimidation of traditional wine culture has contributed to their rapid growth and success.

Island Drinks Limited, trading as NICE, is a UK-based, independent company founded in 2019 with a mission to make choosing a good wine easy and approachable. They believe that quality wine shouldn't be difficult to find and offer a wide range of options, including canned wine, boxed wine, wine on tap, and a lower-alcohol "Sessions" range. Their focus is on providing delicious, accessible, and sustainable wine that pairs well with whatever you're doing.

NICE Drinks promotes a fun and inclusive culture that celebrates good times, good company, and the joy of wine. They reject the elitism often associated with wine, believing that everyone should have access to delicious and affordable wine without the need for complex rituals or pretentiousness. This approach extends to their products, which are designed to be enjoyed casually and with minimal fuss, whether it's a canned wine on a picnic or a box of wine shared with friends. Their company values are reflected in their commitment to sustainability, ethical sourcing, and creating a welcoming environment for all.

NICE Drinks, a UK-based independent company, prioritizes inclusivity by offering a wide range of wine options catering to diverse palates and preferences. They champion accessibility and approachability in wine, removing barriers to entry by offering wine in various formats, including cans, boxes, and on tap. This dedication to inclusivity extends to their products themselves, with all of their wines being vegan and their packaging designed for easy recycling. They actively work to create a welcoming environment for everyone, fostering a sense of community among their customers and team.