The Work Index by Flexa

innocent Drinks

Innocent Drinks is a British company that makes smoothies, juices, and other healthy drinks with a focus on sustainability and ethical practices.

https://www.innocentdrinks.co.uk/
5.6

/10

Transparency ranking

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Description

Innocent Drinks is a British company known for its fruit-based drinks, particularly smoothies. Founded in 1999, Innocent has grown to become a global brand, now owned by Coca-Cola. The company is known for its quirky branding, commitment to sustainability, and dedication to social responsibility. They're a B Corp, meaning they are certified to meet high standards of social and environmental performance, and donate 10% of their profits to good causes.

Innocent prides itself on its "right way" of doing business. This includes a focus on using sustainably sourced ingredients and reducing its carbon footprint. The company also engages in various charitable initiatives, including the Big Knit, which raises money for Age UK. This combination of delicious drinks, ethical practices, and a playful, lighthearted approach has helped Innocent Drinks build a loyal customer base and become a successful and well-respected brand.

Flexibility

Innocent Drinks offers flexible working options to its employees. The company website mentions that they offer a variety of ways to build your career, including part-time work, flexible hours, and remote working options. These options are designed to support a work-life balance and allow employees to tailor their working arrangements to their individual needs. This flexibility is a key part of the company's commitment to employee well-being and attracting and retaining talent.

Benefits

Innocent Drinks offers a comprehensive range of employee benefits designed to support employee well-being and professional development. These benefits include a generous holiday allowance, competitive salary, and a commitment to flexible working arrangements. The company also provides opportunities for personal growth and career progression through internal training programs and mentorship schemes. Additionally, they offer a strong emphasis on a positive work environment, fostering a culture of collaboration and creativity.

Mission

Innocent Drinks is a company that believes in doing business responsibly, standing up for what matters, and leaving things better than they found them. They are committed to providing delicious and healthy drinks made from real fruit and vegetables, while also prioritizing sustainability, ethical sourcing, and supporting good causes. They donate 10% of their profits to charities and have a strong focus on environmental responsibility, working to reduce their carbon footprint and promote a circular economy.

Disruptor
Environmental impact driven
Improving quality of life/health
Social impact led
Sustainability

Culture

Innocent Drinks cultivates a fun and inclusive workplace culture that values individuality and encourages open communication. They prioritize a collaborative team environment where everyone feels valued and respected, reflected in their commitment to diversity and inclusion, and a focus on building a thriving and supportive workplace. This is further emphasized by their lighthearted and playful branding, which carries through to their office environment and interactions with employees.

Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive
Transparent

DE&I

Innocent Drinks believes in the power of diversity and actively cultivates an inclusive workplace environment where a variety of perspectives and backgrounds are valued and encouraged. They are committed to creating a culture where individuals feel empowered to thrive, recognizing that diversity strengthens their culture and allows for greater innovation. As they continue to grow, they are determined to represent a wider range of backgrounds and experiences within their workforce.

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