The Work Index by Flexa

Influential

Influential is the world's largest influencer marketing company, specializing in connecting brands with the right social media influencers to drive real-world results.

7.1

/10

Transparency ranking

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Description

Influential is a global leader in influencer marketing, boasting the largest influencer network in the world with over 3.5 million creators. They leverage a data-driven approach powered by artificial intelligence and a deep understanding of audience psychographics to connect brands with the right influencers, ensuring successful campaigns and measurable results. Influential prioritizes brand safety and diversity, dedicating resources to support diverse creators and accelerate their discovery and equitable compensation.

With a commitment to innovation and a collaborative team culture, Influential provides a seamless client workflow with comprehensive campaign reporting and real-time tracking. They offer a range of services including talent discovery, content creation, and audience measurement across all major social media platforms. Their expertise and track record have earned them the trust of over 60% of Fortune 500 brands.

Flexibility

Influential is a remote-first company, allowing employees to work from home and enjoy flexible time off. The company offers a comprehensive benefits package including medical, dental, and vision insurance, a fully vested 401(k) with matching, and inclusive holiday benefits.

Remote

Benefits

Influential offers a comprehensive package of employee benefits designed to support both professional and personal well-being. The company is remote-first, allowing employees to work from home, and offers flexible time off with inclusive holiday benefits. Employees receive comprehensive medical, dental, and vision insurance, as well as fully vested 401(k) matching. Beyond these standard benefits, Influential fosters a collaborative and diverse working environment and hosts in-person events throughout the year.

WFA scheme

Mission

Influential is the world's largest influencer marketing company, dedicated to connecting brands with the right audience through the right influencers. They use comprehensive data and AI to precisely match brands with talent, driving real-world results and measurable business impact. They are committed to ethical media practices, fostering a diverse and inclusive creator economy, and helping creators grow their businesses and careers.

Data-driven
Disruptor
Social impact led
Tech for good

Culture

Influential promotes a culture that is both collaborative and diverse, fostering an environment where employees can feel empowered to innovate, take risks, and learn from each other. They emphasize the importance of working as a team, valuing individual contributions while prioritizing a sense of "we" over "me." This inclusive environment encourages diverse perspectives, which are seen as key to the company's success.

Agile and dynamic
Autonomous
Collaborative
Entrepreneurial
Fast-paced
People-first
Progressive
Supportive
Transparent

DE&I

Influential champions diversity and inclusion, emphasizing the importance of diverse perspectives in driving success. They have directed over $100 million in payouts to diverse creators through Black-owned and multicultural media companies, accelerating the discovery and equitable compensation of creators from underrepresented backgrounds. This commitment is evident in their campaigns, with 91% featuring at least one diverse creator and 57% featuring a majority of diverse creators.

Ethnically diverse
Gender diverse
LGBTQ+ representatiion

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