Influ2

Influ2 is a person-based advertising platform designed to help B2B businesses reach specific decision makers within their target accounts and engage them through personalized ads and content. Influ2 emphasizes the importance of understanding and catering to the needs of individual prospects within a buying group, rather than targeting an entire account with a generic message. This approach allows companies to create more targeted and effective advertising campaigns that drive higher engagement and conversion rates.

Influ2's platform allows users to track contact-level engagement data, create individual buyer journeys, and connect ad campaigns to sales activities and revenue generation. They offer a unique approach to measuring marketing influence and provide detailed reporting on how campaigns impact pipeline and revenue. Influ2's emphasis on data-driven insights and personalized experiences aims to align marketing and sales efforts and deliver a more effective revenue-generating strategy.

Influ2 is a person-based advertising platform that helps B2B companies generate revenue by connecting them with the right people at the right time. They believe that advertising should speak directly to the individual, not just to generic audiences. They offer a variety of tools and resources to help marketers target specific decision-makers within buying groups, personalize ad experiences, and track marketing influence on pipeline and revenue. Their mission is to make advertising an essential part of the sales conversation and to help businesses achieve greater precision across their B2B marketing and sales programs.

Influ2 promotes a culture that values innovation, collaboration, and a data-driven approach to marketing. They emphasize the importance of understanding customer needs and delivering personalized experiences. This culture is evident in their focus on person-based advertising, their commitment to data protection, and their open communication with employees and clients.