Improvado

Improvado is an AI-powered marketing intelligence and analytics platform designed for large enterprises and agencies. The company helps marketing teams streamline data collection and analysis from a variety of sources, including advertising platforms, MarTech tools, and CRMs. Their platform simplifies the process of unifying marketing data, automating reporting, and uncovering actionable insights to boost ROI. Improvado's key features include data extraction, data ownership, data transformation, campaign governance, and instant intelligence.

Improvado's mission is to liberate marketing teams from manual data hassles, allowing them to focus on managing campaigns, allocating budgets, making informed decisions, and achieving business success at scale. They believe in a high-velocity environment where speed and efficiency are paramount, and their team is composed of "A-players" who are results-oriented, disciplined, open, aware, data-driven, contextual, and pyramidal in their approach. The company is based in San Diego, California, and has a global presence with employees in 14 time zones and over 500 integration partners.

Improvado offers a variety of remote working opportunities, with open positions available in a number of countries, including Argentina, Belgrade, Serbia, Canada, Colombia, Germany, Mexico, Russia, and the USA. This suggests a high degree of flexibility for employees who are looking to work from home or from different locations.

Improvado is an AI-powered marketing intelligence and analytics platform that helps large enterprises and agencies untangle their marketing data and deliver actionable insights to optimize ROI. They achieve this by automating data pipelines, centralizing data from over 500 sources, and providing pre-built dashboards, AI-powered insights, and a dedicated team of professional services experts. Improvado aims to liberate marketing teams from manual data hassles, enabling them to focus on managing campaigns, allocating budgets, making informed decisions, and achieving business success at scale.

Improvado fosters a high-energy, high-velocity work environment where speed and efficiency are paramount. The company values accountability and responsibility, believing in the innate drive of its "A-players" and eschewing micromanagement. A culture of openness, awareness, and data-driven decision-making is encouraged, with a strong emphasis on collaboration and mutual support.

Improvado emphasizes a diverse and inclusive culture, evident in their hiring practices and company values. They actively seek "A-players" from diverse backgrounds, promoting an open and supportive environment where everyone feels comfortable and safe. This commitment is reflected in their seven key principles, which encourage open communication, deep listening, and the celebration of successes and achievements. Though specific details on DEI initiatives are not explicitly stated, Improvado's website presents a company culture that values and welcomes a diverse workforce.