idgroup

Idgroup is a branding and marketing communications firm based in Pensacola, Florida, with over 35 years of experience building purpose-driven brands. They specialize in helping leaders build organizations that do what they say and mean what they do, focusing on closing the gap between an organization's vision, culture, and image. Idgroup utilizes a comprehensive approach called "Branding From The Core®" which combines research, stakeholder engagement, brand identity, strategic planning, and marketing communications to help organizations align purpose, performance, and perception.

Idgroup offers both comprehensive and targeted branding solutions. Their comprehensive solution, "Branding From The Core®," aims to build brand integrity through shaping, sharing, and living a story true to the organization's identity. Their targeted solutions focus on specific areas like identity research and mapping, communication assets and campaigns, and customer experience research and design. Idgroup is a certified B Corp, demonstrating their commitment to social and environmental responsibility and investing over $1.2M in the community through their Brand On Us™ initiative.

idgroup is a branding and marketing communications agency that helps leaders build organizations that do what they say and mean what they do. They specialize in helping organizations close the gap between their vision, culture and image, building brand integrity by shaping, sharing and living a story that is relevant to their audience and true to their identity. Their comprehensive Branding From The Core® method, a multistage process that engages people to build a brand people love, trust and respect, is backed by over 35 years of experience.

Idgroup cultivates a culture of collaboration, continuous learning and curiosity, with a focus on solutions and a commitment to reciprocal responsibility. They value diverse perspectives and appreciate the strengths of their team members, encouraging a strengths-based approach to problem-solving. This is reflected in their emphasis on stakeholder engagement and their commitment to creating a positive impact on their community and the world through conscious capitalism.

idgroup is a certified B Corp, demonstrating their commitment to social responsibility and inclusion. Their approach focuses on building purpose-driven organizations that value diverse perspectives and foster a culture of inclusion. This is reflected in their work with clients, where they emphasize stakeholder engagement and the development of brand narratives that resonate with a wide range of audiences. They also actively promote a culture of transparency and accountability within their own organization, ensuring all employees feel valued and respected.