
HURR
HURR is a fashion rental platform that allows users to rent designer clothing and accessories from both individual lenders and brand partners.
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HURR is a London-based fashion rental platform founded in 2018 with a mission to revolutionize fashion through a circular economy. HURR connects fashion lovers with a curated selection of designer clothing and accessories, allowing them to rent pieces for various events and occasions. The platform offers a vast catalog of brands and styles, from everyday wear to special occasion outfits, with a focus on sustainability and accessibility. HURR has gained recognition for its commitment to responsible fashion practices, earning B Corp certification in 2023.
HURR operates a hybrid model, combining a peer-to-peer community of lenders with curated brand partnerships. This approach provides a wide range of choices for renters while empowering individuals to generate income from their existing wardrobes. The company emphasizes transparency and trust with features such as ID verification, security deposits, insurance, and customer reviews. HURR's success is built on a commitment to creating a vibrant community of fashion-conscious individuals who embrace a more sustainable approach to dressing.
Flexibility
HURR offers flexibility for both renters and lenders. Renters can choose rental periods from 4 days up to 30 days, allowing them to choose the duration that best suits their needs. Lenders can set their own prices and availability, giving them control over how much and when they lend. The company also offers a credit-based pass system called HURR Flex, which allows customers to rent multiple items at a discounted price, providing further flexibility for their wardrobe needs.
Benefits
HURR offers a comprehensive benefits package to its employees, including a student discount, the opportunity to participate in their affiliate program, a loyalty program that offers 5% credit back on each rental, and the chance to join their "Generation HURR" movement, which provides access to exclusive perks and opportunities. They also offer a referral program for employees to earn additional credit.
Mission
HURR is a community-driven marketplace committed to reinventing ownership in the fashion industry. Through their peer-to-peer rental platform, they strive to make luxury and sustainable fashion accessible to everyone by encouraging renting instead of buying. Their mission is to reduce fashion's footprint on the environment and foster a more circular and responsible approach to style.
Culture
HURR promotes a culture that is centered around community, sustainability, and empowerment. The company actively cultivates a network of like-minded individuals passionate about circular fashion, fostering a sense of shared purpose and collaboration. HURR encourages its employees to embrace a forward-thinking approach to fashion, prioritizing conscious choices and environmental responsibility. They are known for their welcoming and dynamic team environment, where creativity and innovation are celebrated, creating a workplace that is both inspiring and impactful.
DE&I
HURR is a fashion rental platform committed to building a diverse, equitable, and inclusive community. They actively work to create an environment where everyone feels welcome and valued, regardless of their background, identity, or experience. This commitment is evident in their partnership with leading retailers and brands, their efforts to create a supportive community for both renters and lenders, and their commitment to creating a workplace that reflects the diversity of the fashion industry.
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