The Work Index by Flexa

HPB | Het PR Bureau

HPB | Het PR Bureau is a full-service PR agency in Amsterdam that helps brands become famous for all the right reasons.

https://www.hetprbureau.com/
5.4

/10

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Description

HPB | Het PR Bureau is a full-service PR agency based in Amsterdam, Netherlands. Founded in 2005, the agency has grown to a team of over 50 specialists, and is committed to generating publicity for brands by making a positive impact. They believe in their F+A+M+E formula, which stands for Facts, Attention, Meaning, and Earned. This philosophy guides their approach to PR, focusing on building genuine connections with people and earning trust through authentic communication.

HPB specializes in a wide range of PR services, including thought leadership, brand and product launches, brand identity and digital design, corporate sustainability, influencer marketing, media relations, branded publishing, and social purpose campaigns. They are a B-Corp certified company, demonstrating their commitment to social and environmental responsibility. HPB has worked with a variety of clients, including Netflix, Spotify, Decathlon, Specsavers, and Beiersdorf.

Flexibility

HPB | Het PR Bureau offers a variety of flexible work arrangements, including part-time positions and internships. While some roles are full-time, the company does offer some part-time positions and internships that allow for flexibility in hours. The company also promotes a diverse and inclusive culture, welcoming employees from different backgrounds.

Office based

Benefits

HPB | Het PR Bureau offers a comprehensive benefits package that reflects their commitment to employee well-being and personal development. Employees enjoy a variety of perks, including bootcamp classes and a focus on inclusivity, with a dedicated team that values diversity and provides personal development programs for every employee to thrive. This environment cultivates a positive and supportive workplace, which has earned the agency the "Great Place to Work" award multiple times.

Mission

Het PR Bureau is a full-service PR agency that helps brands become genuinely relevant and valuable in people’s lives by creating a deeper connection with their target audience. They strive to earn attention and respect for their clients through meaningful work that is grounded in facts and aims to make a positive impact on society. Their mission is to move beyond simply boosting brand awareness and instead focus on creating lasting change and earning fame for all the best reasons.

Environmental impact driven
Social impact led
Sustainability

Culture

HPB | Het PR Bureau promotes a culture that emphasizes collaboration, diversity, and personal growth. They believe in the unique value each individual brings to the team, fostering an inclusive environment where everyone feels safe to thrive, shine, and be appreciated. This translates into a diverse team of specialists with varied backgrounds and walks of life, creating a dynamic and well-rounded perspective. The company prioritizes professional development, offering programs designed to empower their employees to reach their full potential.

Collaborative
Engaging
Entrepreneurial
Fun
People-first
Progressive
Supportive
Transparent

DE&I

HPB | Het PR Bureau takes a holistic approach to diversity, equity, and inclusion, recognizing that diverse perspectives are essential to their work and the success of their clients. They believe in creating a welcoming and inclusive environment for employees from all backgrounds, and they strive to ensure that their communication and activities are sensitive to the diversity of their audiences.

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