
HowGood
HowGood is a sustainability intelligence platform that helps food and beverage companies measure, manage, and communicate their environmental and social impact.
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HowGood is an independent research company and SaaS data platform specializing in food product sustainability. They provide comprehensive insights into the environmental and social impact of food ingredients, helping leading brands, retailers, suppliers, and restaurants measure, manage, and communicate their sustainability footprint. Their focus is on agricultural production and they have compiled the world’s largest database on food product sustainability, boasting over 90,000 on-farm emissions factors for food ingredients and 3.98 million product carbon footprints delivered.
HowGood's SaaS platform, Latis, empowers companies to set data-driven sustainability strategies. It features granular impact data for measuring, improving, and communicating company impact across teams and to the public. Latis also includes tools for automated carbon accounting, scenario planning, supplier engagement, and data visualization. They are committed to transparency and have partnered with the Carbon Trust to certify their product carbon footprinting model, ensuring accurate and auditable data for sustainability reporting.
Mission
HowGood is an independent research company and SaaS data platform that provides sustainability intelligence to food and beverage companies. Their mission is to empower businesses to measure, manage, and communicate their environmental and social impact through their comprehensive database of agricultural emission factors, spanning over 90,000 ingredients and 3.98 million product carbon footprints. HowGood's platform allows companies to automate climate reporting, generate auditable sustainability claims, and drive carbon reduction initiatives, ultimately helping them create a more sustainable future for their business and the planet.
Culture
HowGood promotes a data-driven and collaborative culture centered around transparency and sustainability. They emphasize the importance of scientific research and accurate impact accounting, while fostering partnerships across the food value chain to drive positive change. This is evident in their work with companies like Tractor Beverage and Kerry, showcasing their commitment to helping businesses leverage their sustainability data for innovation, marketing, and sales.
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